Articles by Adam Mertz

‘Project Money’ Participants Stage $44,000 Turnaround

CU program puts members on solid financial footing.
April 1, 2014
CU program puts members on solid financial footing.
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Enhance Members’ Cross-Channel Experience

CUs must become ‘learning’ organizations that embrace constant change and respond quickly.
March 26, 2014
‘Create a consistent, intelligent, and personalized experience for the member.’
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At Freedom First CU, People 'Bank for Good'

CU undergoes rapid transformation into pillar of the community.
March 11, 2014
'Serving people of modest means is hard-coded in our bylaws.'
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Putting the 'Personal' in Personal Finance

'I work for the CU but I’m not here to sell you on the CU, I’m here to help you.’
March 1, 2014
St. Louis Community CU’s educators must bridge the wide trust gap that exists between the underserved and financial institutions.
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Reviving the Spirit of St. Louis

St. Louis Community CU offers a gateway to hope, dignity, and affordable financial services.
March 1, 2014
Serving the underserved can be a viable business strategy.
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Nothing’s Random About These Acts of Kindness

'We were looking for something different; something unexpected.'
February 18, 2014
CU celebrates ICU Day by performing 55 acts of goodwill—one for every year of its existence.
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'Ditch Your Bank' Awareness Campaign Opens Eyes

'We created a lot of awareness in a quick amount of time.'
February 12, 2014
Effort targeted members age 18 to 35 via mobile channels.
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After Chemical Spill, West Virginia CU Becomes Recycling Hub

Area residents relying on bottled water can bring their empty containers to Element FCU.
January 27, 2014
Recycling program provides peace of mind during water crisis.
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Zany Gen Y-Targeted Videos Reap Rewards

IC FCU campaign nets 51% increase in Gen Y membership.
January 24, 2014
CU's video series goes viral on YouTube.
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Community CU of the Year Awards

Home of the Second Chance: 'We Don't Judge; We Help'

St. Louis Community CU dials up efforts to serve the underserved.
January 22, 2014
'You have to fight inertia.'
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CU Mag cover July 2014

Credit Union Magazine

July 2014

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