Articles by Adam Mertz

Online Banking Videos Don't Have to Be Boring

What’s right for TV isn’t right for online video.
January 9, 2014
Five ways to grab and keep members' attention via video.
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Charting Your Course Through 2014

Before setting goals, be sure you hear from marketing, IT, and finance.
January 2, 2014
It's important to receive feedback from your entire staff before making plans and setting goals for the coming year.
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Bringing New Business on Board

‘Know the demographic your CU is targeting in its efforts to be successful.’
December 23, 2013
Be strategic in your business development efforts.
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Making an Impact in Motown

‘You kind of get sucked into serving the underserved—once you try it you just want more.’
December 2, 2013
Progressive programs have positive impact on community.
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CU Rock Star: Jim Schrimpf

Calling the Central City Home 'Bass'

'Don't assume you can't profitably serve working poor and modest income households.'
November 15, 2013
'Don't assume you can't profitably serve working poor and modest income households.'
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CUs in Boom and Bust Economies

Fracking has created the latest U.S. ‘boomtowns.’
November 11, 2013
Assets at the $305 million credit union in Williston, N.D., increased 27% in 2010 and 25% in 2011 at the height of the land-lease boom.
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‘Hire’ Expectations

CUNA’s new staff salary survey shows optimistic hiring and compensation plans.
November 2, 2013
'I would encourage CUs to use the full salary range for both high and low performers. It sends a strong message to both groups.'
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Lisa Totaro

A Source of Innovation

Crowd sourcing ideas from CU staff leads to new breakthroughs.
October 25, 2013
Crowd sourcing ideas from CU staff leads to new breakthroughs.
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An Education in Member Business Lending

CUNA institute brings real-world instruction to the classroom.
October 14, 2013
Business lending isn't for everyone, but it can reap big rewards for CUs that understand the complexity and risk.
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CUNA Community CU & Growth Conference

Don’t Expect ‘Dramatic’ Payments Change Soon

But CUs should investigate these strategies while on watch for a truly disruptive system.
October 11, 2013
New payment models haven't taken hold because the technology we have today is good enough.
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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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