Articles by Adam Mertz

2014 NACUSO Annual Conference

Scenes from NACUSO 2014

Speakers highlight advances in services, payment systems, and more.
Conference draws nearly 450 attendees to Lake Buena Vista, Fla.
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Want to Provide Exceptional Service? Go Beyond the Obvious

Find ways to exceed members’ expectations.
‘It’s not enough to put the right people in place if they’re handcuffed with poor processes and policies.’
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2014 NACUSO Annual Conference

'Next Big Idea' Competition Highlights CUSO Innovation

Shark Tank's Robert Herjavec serves on panel of judges.
Conference attendees determine winner through real-time digital balloting.
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2014 NACUSO Annual Conference

Business Insights from Inside the Shark Tank

‘The language of success is technology and money.’
Success doesn’t come easy, says Robert Herjavec, ‘but if you hit it, you can hit really big.’
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2014 NACUSO Annual Conference

NASCUS Chair: Regulators Should Address CUSO Function, Not Safety

Rather than direct CUSO oversight, regulators should focus on CUs’ due diligence.
‘We don’t need to regulate CUSOs, we just need to understand how they work.’
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Outsource Social Media? It's Working for These CUs

Resource-strapped CUs pleased with early returns from partnership with marketing firm.
'It takes time, diligence, and consistency to implement a social media strategy.'
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The Versatility of Social Media

Accurately measure social media's ROI across multiple areas.
Social media plays a role in customer service, crisis management and advocacy.
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Can You Measure Social Media's ROI?

The platforms have proven their worth in many respects, but social media's return on investment remains unclear.
Most CUs must make giant strides to broaden their audience to maximize their social media efforts.
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Tweet-Up Tuesdays Serve Up Social Media Knowledge

CU social media specialists brainstorm monthly in league-sponsored sessions.
Learn five steps to start your own TweetUp.
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‘Project Money’ Participants Stage $44,000 Turnaround

CU program puts members on solid financial footing.
CU program puts members on solid financial footing.
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