Articles by Adam Mertz

‘Project Money’ Participants Stage $44,000 Turnaround

CU program puts members on solid financial footing.
Adam Mertz
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CU program puts members on solid financial footing.
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Enhance Members’ Cross-Channel Experience

CUs must become ‘learning’ organizations that embrace constant change and respond quickly.
Adam Mertz
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‘Create a consistent, intelligent, and personalized experience for the member.’
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At Freedom First CU, People 'Bank for Good'

CU undergoes rapid transformation into pillar of the community.
Adam Mertz
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'Serving people of modest means is hard-coded in our bylaws.'
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Putting the 'Personal' in Personal Finance

'I work for the CU but I’m not here to sell you on the CU, I’m here to help you.’
Adam Mertz
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St. Louis Community CU’s educators must bridge the wide trust gap that exists between the underserved and financial institutions.
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Reviving the Spirit of St. Louis

St. Louis Community CU offers a gateway to hope, dignity, and affordable financial services.
Adam Mertz
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Serving the underserved can be a viable business strategy.
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Nothing’s Random About These Acts of Kindness

'We were looking for something different; something unexpected.'
Adam Mertz
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CU celebrates ICU Day by performing 55 acts of goodwill—one for every year of its existence.
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'Ditch Your Bank' Awareness Campaign Opens Eyes

'We created a lot of awareness in a quick amount of time.'
Adam Mertz
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Effort targeted members age 18 to 35 via mobile channels.
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After Chemical Spill, West Virginia CU Becomes Recycling Hub

Area residents relying on bottled water can bring their empty containers to Element FCU.
Adam Mertz
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Recycling program provides peace of mind during water crisis.
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Zany Gen Y-Targeted Videos Reap Rewards

IC FCU campaign nets 51% increase in Gen Y membership.
Adam Mertz
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CU's video series goes viral on YouTube.
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Community CU of the Year Awards

Home of the Second Chance: 'We Don't Judge; We Help'

St. Louis Community CU dials up efforts to serve the underserved.
Adam Mertz
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'You have to fight inertia.'
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