Articles by Adam Mertz

Solving Consumers' Problems Wins Their Wallets

To succeed in the 'honest economy,' CUs must become a go-to source of information.
April 19, 2014
The digital revolution has transformed how consumers make purchasing decisions, says content marketing guru Marcus Sheridan.
Read More
2014 NACUSO Annual Conference

Scenes from NACUSO 2014

Speakers highlight advances in services, payment systems, and more.
April 18, 2014
Conference draws nearly 450 attendees to Lake Buena Vista, Fla.
Read More

Want to Provide Exceptional Service? Go Beyond the Obvious

Find ways to exceed members’ expectations.
April 17, 2014
‘It’s not enough to put the right people in place if they’re handcuffed with poor processes and policies.’
Read More
2014 NACUSO Annual Conference

'Next Big Idea' Competition Highlights CUSO Innovation

Shark Tank's Robert Herjavec serves on panel of judges.
April 16, 2014
Conference attendees determine winner through real-time digital balloting.
Read More
2014 NACUSO Annual Conference

Business Insights from Inside the Shark Tank

‘The language of success is technology and money.’
April 16, 2014
Success doesn’t come easy, says Robert Herjavec, ‘but if you hit it, you can hit really big.’
Read More
2014 NACUSO Annual Conference

NASCUS Chair: Regulators Should Address CUSO Function, Not Safety

Rather than direct CUSO oversight, regulators should focus on CUs’ due diligence.
April 15, 2014
‘We don’t need to regulate CUSOs, we just need to understand how they work.’
Read More

Outsource Social Media? It's Working for These CUs

Resource-strapped CUs pleased with early returns from partnership with marketing firm.
April 9, 2014
'It takes time, diligence, and consistency to implement a social media strategy.'
Read More

The Versatility of Social Media

Accurately measure social media's ROI across multiple areas.
April 8, 2014
Social media plays a role in customer service, crisis management and advocacy.
Read More

Can You Measure Social Media's ROI?

The platforms have proven their worth in many respects, but social media's return on investment remains unclear.
April 8, 2014
Most CUs must make giant strides to broaden their audience to maximize their social media efforts.
Read More

Tweet-Up Tuesdays Serve Up Social Media Knowledge

CU social media specialists brainstorm monthly in league-sponsored sessions.
April 7, 2014
Learn five steps to start your own TweetUp.
Read More
CU Mag cover July 2014

Credit Union Magazine

July 2014

What's Popular

Popular Stories

Recent Discussion

Your Say: Should CUs Impose Age Limits for Directors?

View Results Poll Archive