Articles by Adam Mertz
What’s right for TV isn’t right for online video.
January 9, 2014
Five ways to grab and keep members' attention via video.Read More
Before setting goals, be sure you hear from marketing, IT, and finance.
January 2, 2014
It's important to receive feedback from your entire staff before making plans and setting goals for the coming year.Read More
‘Know the demographic your CU is targeting in its efforts to be successful.’
December 23, 2013
Be strategic in your business development efforts.Read More
‘You kind of get sucked into serving the underserved—once you try it you just want more.’
December 2, 2013
Progressive programs have positive impact on community.Read More
CU Rock Star: Jim Schrimpf
'Don't assume you can't profitably serve working poor and modest income households.'
November 15, 2013
'Don't assume you can't profitably serve working poor and modest income households.'Read More
Fracking has created the latest U.S. ‘boomtowns.’
November 11, 2013
Assets at the $305 million credit union in Williston, N.D., increased 27% in 2010 and 25% in 2011 at the height of the land-lease boom.Read More
CUNA’s new staff salary survey shows optimistic hiring and compensation plans.
November 2, 2013
'I would encourage CUs to use the full salary range for both high and low performers. It sends a strong message to both groups.'Read More
Crowd sourcing ideas from CU staff leads to new breakthroughs.
October 25, 2013
Crowd sourcing ideas from CU staff leads to new breakthroughs.Read More
CUNA institute brings real-world instruction to the classroom.
October 14, 2013
Business lending isn't for everyone, but it can reap big rewards for CUs that understand the complexity and risk.Read More