Articles by Adam Mertz

A Social Media ROI Success Story

Online loan generation tool taps into power of Facebook.
Adam Mertz
No Comments
‘Facebook is the perfect platform to reach and build relationships with the online generation.’
Read More

Slide Show: The Daily Duties of a Home-Based CU Manager

Walk in Jonelle McMillen's shoes as she interacts with directors and members.
Adam Mertz
No Comments
'I have been referred to as the credit union on wheels.'
Read More

The Future of Home-Based CUs

Many home-based CUs face an uncertain future in the wake of an NCUA proposed rule.
Adam Mertz
No Comments
Many home-based CUs face an uncertain future in the wake of an NCUA proposed rule.
Read More

Enhance Your Branch Operations Expertise at CUNA FUSE

Business development and operational tracks address two key management components.
Adam Mertz
No Comments
More branch managers are handling some business development duties.
Read More

Social Media Maven Shares Wisdom in #CUNAChat Debut

Don't just jump in to social media, best-selling author advises.
Adam Mertz
No Comments
Great social media strategies don't occur accidentally says ACUC keynoter Amber MacArthur.
Read More

Six More Weeks of…Loan Payment Relief

Groundhog comes through for members of ElecTel Cooperative FCU.
Adam Mertz
No Comments
Novel loan promotion has members rooting for six more weeks of winter.
Read More
2014 NACUSO Annual Conference

Digital Payments ‘Happening Now’

New payment methods threaten to disintermediate traditional financial services providers.
Adam Mertz
No Comments
At stake is control of member data and a digital pathway toward other revenue sources.
Read More

Top Ten Takeaways from NACUSO 2014

Conference highlights CUSO, CU innovation.
Adam Mertz
No Comments
Encourage 'intrapreneurship' among employees at all levels of your CU.
Read More

'A Little Predicting Goes a Long Way'

Predictive analytics have been a game-changer for many companies.
Adam Mertz
No Comments
Analytical tools sift through mountains of consumer behavioral data.
Read More
2014 NACUSO Annual Conference

Will Digital Empower or Destroy CUs?

CUs must overcome generational disadvantages to succeed in the digital payments space.
Adam Mertz
No Comments
Young adults embrace CU qualities such as trust, fairness, and legitimacy.
Read More

What's Popular

Popular Stories

Recent Discussion

Your Say: Does Your CU Offer Subprime Loans?

View Results Poll Archive