Articles by Adam Mertz
CU undergoes rapid transformation into pillar of the community.
March 11, 2014
'Serving people of modest means is hard-coded in our bylaws.'Read More
CUs must become ‘learning’ organizations that embrace constant change and respond quickly.
March 6, 2014
‘Create a consistent, intelligent, and personalized experience for the member.’Read More
'I work for the CU but I’m not here to sell you on the CU, I’m here to help you.’
March 1, 2014
St. Louis Community CU’s educators must bridge the wide trust gap that exists between the underserved and financial institutions.Read More
St. Louis Community CU offers a gateway to hope, dignity, and affordable financial services.
March 1, 2014
Serving the underserved can be a viable business strategy.Read More
'We were looking for something different; something unexpected.'
February 18, 2014
CU celebrates ICU Day by performing 55 acts of goodwill—one for every year of its existence.Read More
'We created a lot of awareness in a quick amount of time.'
February 12, 2014
Effort targeted members age 18 to 35 via mobile channels.Read More
Area residents relying on bottled water can bring their empty containers to Element FCU.
January 27, 2014
Recycling program provides peace of mind during water crisis.Read More
IC FCU campaign nets 51% increase in Gen Y membership.
January 24, 2014
CU's video series goes viral on YouTube.Read More
Community CU of the Year Awards
St. Louis Community CU dials up efforts to serve the underserved.
January 22, 2014
'You have to fight inertia.'Read More