Articles by Adam Mertz

HGTV Host a Public Relations Bonanza for Michigan CU

Lake Michigan CU signs HGTV’s Carter Oosterhouse as a celebrity spokesman.
May 20, 2013
‘We’re big into mortgages and Carter’s big into homes.’
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America's CU Conference preview

Lessons in Crisis Management from Sept. 11

Lt. Col. Robert Darling is 'on a mission' to share his experiences in the White House bunker.
May 15, 2013
A first-person account of how the nation's highest-ranking officials handled the deadliest terrorist attack on American soil.
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Book Reviews

‘The Spark’—An Inside Look at Cirque du Soleil’s Creative Process

The company’s culture and philosophy come to life in one man’s semi-fictional odyssey as a performer in training.
May 13, 2013
There’s no single formula for creative success—each of us must unlock the power of our imagination in our own way.
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Book Reviews

Gladwell’s ‘Tipping Point’ Radically Altered Our Thinking

America's CU Conference keynoter continues to spark debate with analyses of social phenomenon.
May 7, 2013
Controversial author's book probes the mysterious forces behind social trends, ideas, and epidemics.
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Don’t Roll the Dice on Leadership

Embrace employees’ ambitions and provide a pathway for advancement.
May 1, 2013
Don’t force upwardly mobile employees to keep their intensions secret.
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Special Report: National CU Youth Week

First Family CU Shakes It for CU Youth Week

Staffers use Internet meme to get into the spirit.
April 25, 2013
CU brings a little Harlem to Oklahoma.
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High School CU Branch Provides ‘Hands-On, Real-Life’ Financial Education

Student staff and members put money management principles into action.
April 23, 2013
High school branch reflects a nationwide trend by CUs to provide teens on-site access to financial education and services.
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Collaboration Eases Compliance Burden for Wisconsin CUs

League program provides comprehensive compliance knowledge at a part-time expense.
April 4, 2013
The concept rotates six compliance specialists employed by the League Services Corp. through 23 of the state's CUs.
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Compliance Specialist Program has ‘Truly Been a Godsend’

Wisconsin CUs lessen regulatory burden by sharing specialists.
April 3, 2013
Program saves CUs money while providing much-needed stability.
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Extreme Makeover, CU Style

Summit CU’s ‘inspiration’ branch helps members achieve their dreams.
February 20, 2013
While mobile services have taken off, the branch still plays an important member service role.
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May Cover

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May 2013

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