Articles by John Franklin

Loyal Members: A Bushel at a Time

Grow your share of the 19 million young people in member households.
John Franklin
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Today's 90 mil­lion CU members have 19 million children under 18. The best way to get loyal young members is through their parents.
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It's Time to Shape Up

In tough times, real change is necessary.
John Franklin
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In tough times, real change is necessary. Most people are active, strong, and spry for the first part of their adult lives. They have lots of energy for work and play. They see a better future ahead and work hard to get ahead.
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Success Hinges on More Than 'Starr' Performers

John Franklin
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