ARTICLES
Focus on delivering the CU difference to all members every single day.
February 10, 2013
Jilted consumers have many things to consider when severing bank relationships.
Read More
While change is ever-present, some things never change.
September 1, 2012
It seems there’s a new regulation, technology, product, or competitor every week.
Read More
Communicate your standards and insist that staff live up to them.
May 14, 2012
Good leaders like George Washington, Ray Crock, and Henry Ford, were successful because they led by example.
Read More
Analyze how difficult it is for members to join and transfer business to your CU.
February 1, 2012
To understand another’s feelings, concerns, and needs, you must “walk a mile in their shoes."
Read More
Market Trends
When there’s no longer a 'CU difference,' there will be no more CUs.
December 1, 2011
CUs now have tremendous opportunities to increase membership.
Read More
CUs have a long history of success despite adversity.
September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase.
Read More
Trust resonates better with members and the public than any other CU characteristic.
March 22, 2011
In a time when trusted icons, elected officials, and institutions fall short, people are becoming more cynical and distrusting, in general.
Read More
Give members a reason to beat a path to your door.
January 1, 2011
Give members a reason to beat a path to your door.
Read More
Don't let distractions cause you to lose focus on member service.
November 10, 2010
Don't let distractions cause you to lose focus on member service. I remember when my father started to pursue his dream of having a great baseball player in the family. The first lesson involved pitching and catching. “Keep your eye on the ball,” he stressed.
Read More
Position your CU to withstand increased dividend costs when rates rise.
November 1, 2010
Position your credit union to withstand increased dividend costs when rates rise.
Read More