Articles by Craig Sauer

Part I

Q&A: Mazuma CU’s Chief Culture Officer

‘Culture affects everything,’ says Matt Monge.
Why is it important to foster a healthy culture?
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Measure Your Social Media Success

Successful social marketing programs share common characteristics and benefits.
Marketers struggle to figure out how social media fits into the marketing mix and how to gauge its performance.
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Fixated on Fascination

Discovering how you fascinate others can lead to more effective and persuasive communication.
CUs can create strong and immediate emotional reactions by standing out and taking a stand.
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America's CU Conference Preview

The Courage to Act

Iraq war veteran and philanthropist calls on people to seize the moments that could change their lives.
Major Dan Rooney describes the moment that led him to start Folds of Honor, and what motivates him to do big things in life.
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2012 America's Credit Union Conference

Secrets You Must Discover Before You Die

What makes people successful in life also makes them successful in business.
Author and speaker Dr. John Izzo channels wisdom into personal and professional happiness.
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