Articles by Craig Sauer

Heather Moshier

Getting Results and Enabling CUs

'The business must drive technology.'
Craig Sauer
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'The business must drive technology.'
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Chad Helminak and Christopher Morris

They Sing the Songs That Make the CU World Sing

‘No one told us to start a CU band, but somewhere along the way people encouraged us to be creative and that happened.’
Craig Sauer
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‘No one told us to start a CU band, but somewhere along the way people encouraged us to be creative and that happened.’
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Arlene Bernard

Fun With Numbers

'She’s remarkably cool under pressure.'
Craig Sauer
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'She’s remarkably cool under pressure and handles the mundane job of accounting with grace and dignity.’
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Matt Davis

Making a Difference Through Innovation

'Empathy is the most reliable source of good ideas.'
Craig Sauer
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'Empathy is the most reliable source of good ideas.'
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Amy Davis

Filling Canoes for the Community

'We have canoes in city halls. We have canoes in local malls. We have canoes in the libraries...'
Craig Sauer
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'We have canoes in city halls. We have canoes in local malls. We have canoes in the libraries...'
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Laura Aguirre

A Lion for the Low Income

'I absolutely fell in love with the credit union philosophy of people helping people.'
Craig Sauer
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'I absolutely fell in love with the credit union philosophy of people helping people.’
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Big Data

Powerful analytical tools help CUs extract actionable trends from mountains of data.
Craig Sauer
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CUs are using big data to help shape strategies and decisions.
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Barry Callen's Marketing Words of Wisdom

The power of marketing lies in humility and acceptance.
Craig Sauer
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'One of the most dangerous things you can do is to think you know what your target market wants.'
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Federation Receives Grant for Shared Banking Platform

Seed capital will help smaller CUs work together.
Craig Sauer
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Federation also receives $125,000 award for leadership program.
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Small CUs Seek Ways to Work Together

Avoiding mergers or liquidation may require greater cooperation.
Craig Sauer
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"As each CU disappeared we said, ‘soon, we will be next.' ’’
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