Articles by Craig Sauer

Leading the Big CU that Stayed Small

A Q&A with Wegner Award-winner Gary Oakland.
'We're just a small credit union that happens to have a lot of members.'
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The Story of President Truman's Hat

A fedora reminds the CU movement of one of its brightest days.
How the president's hat became a memento of CU history.
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Charting Your Course Through 2014

Before setting goals, be sure you hear from marketing, IT, and finance.
It's important to receive feedback from your entire staff before making plans and setting goals for the coming year.
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Ten Pearls of Wisdom for CU Marketers

Realize that changing people is near impossible.
Aim for the heart, not the head.
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Walking the Community Development Path

Freedom First FCU is transforming a community—one story at a time.
Five years ago, the credit union’s leadership team took a step back, looked around, and saw their members and communities in need.
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CU Rock Star

Empowering Employees to Serve Members

'You've got to keep yourself pumped up.'
Branch manager leads by example with high energy and empathy.
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Three Steps Toward Community Development

Opportunity exists for many credit unions to adopt the community development mission.
The goal is to build something that will last.
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Emma Smalley

The Accidental Educator

‘Many of our proposed members do not have a firm grasp on the language, much less the financial system.’
‘Many of our proposed members do not have a firm grasp on the language, much less the financial system.’
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Teri Robinson

Her Refusal to Quit Is an Inspiration

‘It took a lot of dedication to keep our founding leaders’ dreams alive.’
‘It took a lot of dedication to keep our founding leaders’ dreams alive.’
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Dick Nesvold

Steward of the Movement's Principles

'It’s not just about being bigger.'
'It’s not just about being bigger.'
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Credit Union Magazine

Credit Union Magazine

October 2014

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