Articles by Craig Sauer

Leading the Big CU that Stayed Small

A Q&A with Wegner Award-winner Gary Oakland.
Craig Sauer
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'We're just a small credit union that happens to have a lot of members.'
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The Story of President Truman's Hat

A fedora reminds the CU movement of one of its brightest days.
Craig Sauer
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How the president's hat became a memento of CU history.
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Charting Your Course Through 2014

Before setting goals, be sure you hear from marketing, IT, and finance.
Ann Hayes Peterson, Adam Mertz, and Craig Sauer
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It's important to receive feedback from your entire staff before making plans and setting goals for the coming year.
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Ten Pearls of Wisdom for CU Marketers

Realize that changing people is near impossible.
Craig Sauer
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Aim for the heart, not the head.
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Walking the Community Development Path

Freedom First FCU is transforming a community—one story at a time.
Craig Sauer
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Five years ago, the credit union’s leadership team took a step back, looked around, and saw their members and communities in need.
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CU Rock Star

Empowering Employees to Serve Members

'You've got to keep yourself pumped up.'
Craig Sauer
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Branch manager leads by example with high energy and empathy.
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Three Steps Toward Community Development

Opportunity exists for many credit unions to adopt the community development mission.
Craig Sauer
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The goal is to build something that will last.
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Emma Smalley

The Accidental Educator

‘Many of our proposed members do not have a firm grasp on the language, much less the financial system.’
Craig Sauer
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‘Many of our proposed members do not have a firm grasp on the language, much less the financial system.’
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Teri Robinson

Her Refusal to Quit Is an Inspiration

‘It took a lot of dedication to keep our founding leaders’ dreams alive.’
Craig Sauer
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‘It took a lot of dedication to keep our founding leaders’ dreams alive.’
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Dick Nesvold

Steward of the Movement's Principles

'It’s not just about being bigger.'
Craig Sauer
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'It’s not just about being bigger.'
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