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Articles by Mike Schenk

Back on Track?

Expect modest growth and stronger earnings in the months ahead.
May 01, 2012
Mike Schenk
0 Comments
CUNA economists recently dusted off their crystal ball. The prognostications probably won’t shock you, but you might be pleasantly surprised.
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 ROA and the Road to Recovery

 While ‘normal’ ratios are still elusive, we’re moving in the right direction.
February 01, 2012
Mike Schenk
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CU earnings took a in third-quarter 2011 due to a hefty corporate stabilization expense, but the days of declining CU ROA likely are behind us.
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New Insights on NCUA Assessments

Here’s some good news about corporate losses, stabilization assessments, and insurance premiums.
November 14, 2011
Mike Schenk
0 Comments
"Consternation" is a good word to describe CUs' reaction to NCUA's corporate stabilization assessments and insurance premiums.
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Q2 Financials Inch Higher

CUs can expect only modest improvements in financial and operating results through 2012.
October 10, 2011
Mike Schenk
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The jobless recovery lumbers on, with incremental shifts in the economic outlook.
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A Deficiency of Efficiency?

Efficiency ratios don’t necessarily measure what they claim to measure.
September 12, 2011
Mike Schenk
0 Comments
Most credit union decision-makers I know are a restless bunch—constantly looking for ways to improve operations and make (and keep) members happy.
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Interest-Rate Risk Scenarios

It’s vitally important to measure, monitor, and control all risk.
June 14, 2011
Mike Schenk
0 Comments
Fed-funds futures trading shows signs of short-term interest-rate increases beginning later in 2011.
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CU Advocacy: Four Issues Take Center Stage

Taxation, interchange, capital reform, and business lending are top priorities.
March 08, 2011
Mike Schenk
0 Comments
Industry leaders face many challenges. It’s time to make your voices heard!
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Housing's Shaky Foundation

One-quarter of American home borrowers owe more on their homes than the homes are worth.
December 07, 2010
Mike Schenk
0 Comments
Looking for the bottom in the housing market? Don’t hold your breath.
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What Could Have Been

A recent report shows how government intervention helped avert 'Great Depression 2.0.'
October 10, 2010
Mike Schenk
1 Comment
Has government action hurt or helped the economic recovery?
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New Research Substantiates The CU Difference

CUs have a strong and visible presence in economically challenged areas.
August 02, 2010
Mike Schenk
0 Comments
For decades, bankers have complained that credit unions don’t adequately serve consumers of modest means. But nearly all data prove otherwise.
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CU Mag Cover May 2012

Credit Union Magazine

Access the May digital edition

May 2012

Book reviews

What's Popular

Popular Stories

‘Do One Thing Every Day That Scares You’

‘Reward Excellent Failure, Punish Mediocre Success’

Peters: It’s Good to be the Little Guy

MBL: If Banks Win, CUs Lose

A Bit of Unpleasantness

Recent Discussion

Lora has some excellent tips for us on articles we should read. Thanks Lora!

Definitely, we agree. It’s not only important to adapt to the market, but also to ensure that the organization as a whole has buy-in of this growth strategy. Without full commitment, you could be doing a disservice to your credit union and your Hispanic community.

Good points all, Joni, and thanks for putting it in plain English. DigitalMailer has been consulting a number of clients and affiliates on social media, and the question always arises: "Well, what if someone says something bad about us?" The answer is, they might be already. Not seeing it doesn't mean it can't hurt you. Make sure that, if you're not offering an engaging social media presence, you're at least able to monitor the possible threats.

Chris Brogan is simply awesome and this interview is spot on. Hearing Brogan speak at America's Credit Union Conference is worth the price of admission. Every credit union can learn from his wisdom. Social media is about building a community and credit unions can do that successfully with their members. But they can't do it with everyone: they should also target their social media efforts to particular niches.

Bill, your comments are on the mark. In order to demonstrate that the CU truly understands the risk inherent in lending, the ability to clearly articulate a meaningful discussion of the lending rationale behind lending decisions is critical. All too often, CUs leave it up to the sales force to determine a "marketing" direction for lending activity and the sellers are only too willing to fill the void create by a lack of a clear defined lending culture and credit environment. In large organizations marketing and lending should work hand in hand in defining what sales and lending goals are. The marketing culture needs to be informed of the dynamics of the lending environment and the credit culture must understand the marketing opportunities and threats. In smaller CUs the senior lender in conjunction with the board must, as you indicate, clearly document the what and why of the credit culture.

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