ARTICLES

CUNA's Member & Nonmember Survey Results

Help Nonmembers Overcome Barriers

Five things CUs can do differently to convince nonmembers to join.
August 12, 2013
'Young nonmembers want convenience, and that means mobile banking.'
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CUNA's Member & Nonmember Survey Results

Focus on Members You Already Have

CUs must expand their 'wallet share' of existing members.
August 9, 2013
Eighty-five percent of members also have accounts with banks.
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2013-2014 CUNA Member and Nonmember Survey Results

Lack of CU Awareness Persists

Seventy-one percent of nonmembers age 18 to 24 are not familiar with CUs.
July 31, 2013
The importance of turning nonmembers into members, especially young adults, can’t be overstated.
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CUNA's Member & Nonmember Survey Results

Persistent Lack of Awareness Continues

CUs will benefit tremendously if they mobilize quickly to education and attract young adults.
July 29, 2013
Nearly three-fourths of young nonmembers know little about CUs.
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Rethinking Leadership

Today’s leaders must facilitate and empower innovation and change.
July 20, 2013
'Too many CUs are run by managers, not leaders.'
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CU Offers Progression of Financial Education, Services

At NuVision CU, children are eligible for debit cards at age 13.
April 26, 2013
Young members can make real decisions—even mistakes—while the stakes are low and supervision is high.
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Special Report: National CU Youth Week

‘Get them in Early’

Multifaceted youth marketing involves community outreach, education.
April 25, 2013
‘It’s never too early to learn about money.’
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Special Report: National CU Youth Week

Reach and Teach Youth

Financial education can turn young consumers into lifelong members.
April 24, 2013
Just because young consumers aren’t profitable today doesn’t mean they won’t be tomorrow.
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Teach Early and Often

How one CU grooms youth into fully engaged members.
April 1, 2013
Redwood CU retains 80% of its young members after they leave for college.
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Attract and Educate Youth

Building a relationship now will pay dividends down the road
March 26, 2013
Financial education can turn young consumers into lifelong members.
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CU Mag cover July 2014

Credit Union Magazine

July 2014

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