ARTICLES

CUNA's Member & Nonmember Survey Results

Help Nonmembers Overcome Barriers

Five things CUs can do differently to convince nonmembers to join.
Jennifer Garrett
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'Young nonmembers want convenience, and that means mobile banking.'
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CUNA's Member & Nonmember Survey Results

Focus on Members You Already Have

CUs must expand their 'wallet share' of existing members.
Jennifer Garrett
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Eighty-five percent of members also have accounts with banks.
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2013-2014 CUNA Member and Nonmember Survey Results

Lack of CU Awareness Persists

Seventy-one percent of nonmembers age 18 to 24 are not familiar with CUs.
Jennifer Garrett
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The importance of turning nonmembers into members, especially young adults, can’t be overstated.
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CUNA's Member & Nonmember Survey Results

Persistent Lack of Awareness Continues

CUs will benefit tremendously if they mobilize quickly to education and attract young adults.
Jennifer Garrett
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Nearly three-fourths of young nonmembers know little about CUs.
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Rethinking Leadership

Today’s leaders must facilitate and empower innovation and change.
Jennifer Garrett
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'Too many CUs are run by managers, not leaders.'
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CU Offers Progression of Financial Education, Services

At NuVision CU, children are eligible for debit cards at age 13.
Jennifer Garrett
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Young members can make real decisions—even mistakes—while the stakes are low and supervision is high.
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Special Report: National CU Youth Week

‘Get them in Early’

Multifaceted youth marketing involves community outreach, education.
Jennifer Garrett
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‘It’s never too early to learn about money.’
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Special Report: National CU Youth Week

Reach and Teach Youth

Financial education can turn young consumers into lifelong members.
Jennifer Garrett
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Just because young consumers aren’t profitable today doesn’t mean they won’t be tomorrow.
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Teach Early and Often

How one CU grooms youth into fully engaged members.
Jennifer Garrett
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Redwood CU retains 80% of its young members after they leave for college.
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Attract and Educate Youth

Building a relationship now will pay dividends down the road
Jennifer Garrett
No Comments
Financial education can turn young consumers into lifelong members.
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