ARTICLES

CUNA's Member & Nonmember Survey Results

Help Nonmembers Overcome Barriers

Five things CUs can do differently to convince nonmembers to join.
'Young nonmembers want convenience, and that means mobile banking.'
Read More
CUNA's Member & Nonmember Survey Results

Focus on Members You Already Have

CUs must expand their 'wallet share' of existing members.
Eighty-five percent of members also have accounts with banks.
Read More
2013-2014 CUNA Member and Nonmember Survey Results

Lack of CU Awareness Persists

Seventy-one percent of nonmembers age 18 to 24 are not familiar with CUs.
The importance of turning nonmembers into members, especially young adults, can’t be overstated.
Read More
CUNA's Member & Nonmember Survey Results

Persistent Lack of Awareness Continues

CUs will benefit tremendously if they mobilize quickly to education and attract young adults.
Nearly three-fourths of young nonmembers know little about CUs.
Read More

Rethinking Leadership

Today’s leaders must facilitate and empower innovation and change.
'Too many CUs are run by managers, not leaders.'
Read More

CU Offers Progression of Financial Education, Services

At NuVision CU, children are eligible for debit cards at age 13.
Young members can make real decisions—even mistakes—while the stakes are low and supervision is high.
Read More
Special Report: National CU Youth Week

‘Get them in Early’

Multifaceted youth marketing involves community outreach, education.
‘It’s never too early to learn about money.’
Read More
Special Report: National CU Youth Week

Reach and Teach Youth

Financial education can turn young consumers into lifelong members.
Just because young consumers aren’t profitable today doesn’t mean they won’t be tomorrow.
Read More

Teach Early and Often

How one CU grooms youth into fully engaged members.
Redwood CU retains 80% of its young members after they leave for college.
Read More

Attract and Educate Youth

Building a relationship now will pay dividends down the road
Financial education can turn young consumers into lifelong members.
Read More
Credit Union Magazine

Credit Union Magazine

October 2014

What's Popular

Popular Stories

Recent Discussion

Your Say: Does Your CU Offer Subprime Loans?

View Results Poll Archive