Articles by Libby Vertz

Match Students with the Right Loans

Oregon Community CU builds lasting relationships with student-members.
CUs explore a variety of ways to reach student borrowers.
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Profile: Dan Desmond

Leadership, innovation allow his CU to push forward in a struggling economy.
TruWest CU CEO says leaders gain trust when they have unquestioned integrity and lead by example.
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QR Codes Track Ad Effectiveness

Quick Response codes may be the next big thing in advertising technology.
The barcode-like graphics allow those viewing an advertisement to get more information about a product or service using their smart phone.
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Turn Nonmembers Into Members

Potential members are willing to switch financial institutions for convenience and free ATMs.
As banks rebound, did CUs miss the perfect opportunity to grow marketshare?
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Profile: Kimberly Woollard, Grow Financial FCU

National Diversity Council names her one of the most powerful and influential women in Florida.
A commitment to diversity can give CUs a competitive edge, HR executive says.
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Exec of the Week: Melissa Moraccini

Take charge of your career, she advises young CU professionals.
The Michigan Schools and Government CU Mortgage Lending Manager was named Young CU Professional of the Year.
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Credit Card Pricing: Navigating a Post-CARD Act Market

New legislation changes the credit card game.
Credit unions nationwide face a new, revamped market.
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