Articles by Libby Vertz

Match Students with the Right Loans

Oregon Community CU builds lasting relationships with student-members.
August 30, 2011
CUs explore a variety of ways to reach student borrowers.
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Profile: Dan Desmond

Leadership, innovation allow his CU to push forward in a struggling economy.
August 22, 2011
TruWest CU CEO says leaders gain trust when they have unquestioned integrity and lead by example.
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QR Codes Track Ad Effectiveness

Quick Response codes may be the next big thing in advertising technology.
August 22, 2011
The barcode-like graphics allow those viewing an advertisement to get more information about a product or service using their smart phone.
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Turn Nonmembers Into Members

Potential members are willing to switch financial institutions for convenience and free ATMs.
August 10, 2011
As banks rebound, did CUs miss the perfect opportunity to grow marketshare?
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Profile: Kimberly Woollard, Grow Financial FCU

National Diversity Council names her one of the most powerful and influential women in Florida.
July 15, 2011
A commitment to diversity can give CUs a competitive edge, HR executive says.
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Exec of the Week: Melissa Moraccini

Take charge of your career, she advises young CU professionals.
July 7, 2011
The Michigan Schools and Government CU Mortgage Lending Manager was named Young CU Professional of the Year.
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Credit Card Pricing: Navigating a Post-CARD Act Market

New legislation changes the credit card game.
June 17, 2011
Credit unions nationwide face a new, revamped market.
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