Articles by Libby Vertz

‘Spokesgal’ Engages Potential Members

Effort also earns CU a prestigious marketing award.
November 8, 2011
A Fort Worth Community CU initiative helps it connect with and empower women, increase product and service awareness, and grow membership.
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‘Dr. Penny’ Offers Gen Y Diagnosis

Specialized staffer grabs young adults' attention.
November 1, 2011
Tia Anderson’s prescription for attracting members of generation Y: Conduct banking on their terms.
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Crisis Management Requires Planning

Study shows the best ways CUs can prepare for a crisis.
October 6, 2011
How would your board grade itself on crisis management?
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‘Look at the Big Picture’

Tom Dorety awarded 2012 Herb Wegner Memorial Award for Lifetime Achievement.
October 1, 2011
Tom Dorety, president/CEO at Suncoast Schools Federal Credit Union, Tampa, Fla., stands by his principles.
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CU Branches Out

Innovative design features teller-less branches staffed with personal financial representatives.
September 26, 2011
New branch design frees up staff for solutions-based interactions with members.
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CU Promotes 'People Powered Banking'

Members star in drive to raise awareness of CUs.
September 21, 2011
Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer.
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Students Weigh Higher Education Options

Attendance at for-profit schools has more than tripled in the past decade.
September 6, 2011
Higher education tuition and fees have more than doubled since 2000—a rate faster than real estate appreciation during the housing bubble.
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The Growing Student-Debt Burden

Student loan debt is increasing, and students are spiraling into delinquency and default.
September 6, 2011
The statistics on national student loan debt are alarming.
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Sorting Out the Schools

September 1, 2011
Simply choosing a university is more complicated today than it has been in the past.
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Development Educators Find Solutions

What does development mean to CUs?
September 1, 2011
Lessons from a recent CU Development Educators workshop.
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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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