Articles by Libby Vertz

‘Spokesgal’ Engages Potential Members

Effort also earns CU a prestigious marketing award.
A Fort Worth Community CU initiative helps it connect with and empower women, increase product and service awareness, and grow membership.
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‘Dr. Penny’ Offers Gen Y Diagnosis

Specialized staffer grabs young adults' attention.
Tia Anderson’s prescription for attracting members of generation Y: Conduct banking on their terms.
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Crisis Management Requires Planning

Study shows the best ways CUs can prepare for a crisis.
How would your board grade itself on crisis management?
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‘Look at the Big Picture’

Tom Dorety awarded 2012 Herb Wegner Memorial Award for Lifetime Achievement.
Tom Dorety, president/CEO at Suncoast Schools Federal Credit Union, Tampa, Fla., stands by his principles.
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CU Branches Out

Innovative design features teller-less branches staffed with personal financial representatives.
New branch design frees up staff for solutions-based interactions with members.
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CU Promotes 'People Powered Banking'

Members star in drive to raise awareness of CUs.
Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer.
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Students Weigh Higher Education Options

Attendance at for-profit schools has more than tripled in the past decade.
Higher education tuition and fees have more than doubled since 2000—a rate faster than real estate appreciation during the housing bubble.
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The Growing Student-Debt Burden

Student loan debt is increasing, and students are spiraling into delinquency and default.
The statistics on national student loan debt are alarming.
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Sorting Out the Schools

Simply choosing a university is more complicated today than it has been in the past.
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Development Educators Find Solutions

What does development mean to CUs?
Lessons from a recent CU Development Educators workshop.
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