Jump-Start Your Loan Portfolio: Nine Steps

Analyze smaller segments of your loan portfolio to find opportunities.
It’s time to get back to the business of lending.
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Lose the Recessionary Mindset, but Monitor Housing Market Closely

Don’t expect new mortgage products to carry the market in the future.
High liquidity, low rates, and still-steep unemployment make the competitive landscape as challenging as ever.
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Council Corner

Bank Transfer Day—One Year Later

CUs keep looking for ways to get these new members to borrow.
From a marketing and public relations standpoint, Bank Transfer Day was a success.
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Exam Time? Announce Your Presence with Authority

But be prepared to sell your strategic lending plan to the examiner in charge.
Develop a good working relationship with your examiner—but make it clear you have a well-thought-out business plan.
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Portfolio Management: Four Keys

Whatever your CU’s size and financial strength, loan portfolio development is critical.
Sound loan portfolio management has always been essential. But its importance has become particularly evident to credit union boards and management teams during the past several years.
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Does Your CU Have the Guts?

CUs should forego some loan business now to build long-term member loyalty.
CUs should intervene when members are about to make poor financial decisions—even if it means turning away loans.
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