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Articles by Steve Rodgers
Special Report: CU Reality Check 2013
Leverage Disruptive Technologies—or be Leveled by Them
Expect ‘free-miums’ and ‘crowdfunding’ to emerge as disruptive forces.
April 10, 2013
‘Think outside the old banking box,’ economist urges CUs.
Vote for a CU Hero
The CU movement is blessed with extraordinary leaders.
April 7, 2013
This year’s winner, or his/her representative, will be honored at CUNA’s America’s CU Conference in New York City, June 30 to July 3. Vote now.
On My Mind
Social Media Skeptics Harder to Find
Popularity increases despite a lack of convincing ROI.
March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions.
On My Mind
Some take-aways from the CUNA Councils’ technology and operations conferences.
December 13, 2012
The combined CUNA's Tech Council and Operations, Sales & Service Council conference is now one of the stronger events of the year.
Report to Subscribers
You’re getting a lot from the magazine, according to our latest readership survey.
November 18, 2012
As we continue to refine our electronic delivery channels, please let us know how we’re doing and how we can improve.
CUs Exchange Onboarding Best Practices
Empower employees to serve new members during the account-opening process.
October 25, 2012
The first 90 days is crucial for making or breaking a new-member relationship.
Entering the World of Social Media
The vast majority of marketers use social media for business purposes.
October 24, 2012
Be patient with social media. It takes time to accumulate critical mass, identify influencers, and resolve issues.
On My Mind
An ICU Day Bonus
Special edition will offer a look at the past and the future of the CU movement.
October 22, 2012
We’ll be publishing a bonus edition of Credit Union Magazine that you’ll receive on or near International Credit Union Day.
Three Waves to Mobile Banking Evolution
'The one who enrolls is the one who controls.'
October 19, 2012
Mobile will either drastically change the movement, or it will be the last nail in the coffin.
Bank Transfer Day: One Year Later
CUs are on track to add 2.3 million members in 2012.
October 17, 2012
The movement has seen some very good membership numbers since November 2011.
Credit Union Magazine
September 2014 digital edition
Guide Members to Financial Health
Defining the Social Media ROI Debate
You Can't Freeze Out CU Folks From a Good Fundraiser
Transforming the Branch Manager
Driven to Serve
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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