Articles by Steve Rodgers

On My Mind

Editor’s Notebook

Some take-aways from the CUNA Councils’ technology and operations conferences.
December 13, 2012
The combined CUNA's Tech Council and Operations, Sales & Service Council conference is now one of the stronger events of the year.
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Report to Subscribers

You’re getting a lot from the magazine, according to our latest readership survey.
November 18, 2012
As we continue to refine our electronic delivery channels, please let us know how we’re doing and how we can improve.
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CUs Exchange Onboarding Best Practices

Empower employees to serve new members during the account-opening process.
October 25, 2012
The first 90 days is crucial for making or breaking a new-member relationship.
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Entering the World of Social Media

The vast majority of marketers use social media for business purposes.
October 24, 2012
Be patient with social media. It takes time to accumulate critical mass, identify influencers, and resolve issues.
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On My Mind

An ICU Day Bonus

Special edition will offer a look at the past and the future of the CU movement.
October 22, 2012
We’ll be publishing a bonus edition of Credit Union Magazine that you’ll receive on or near International Credit Union Day.
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Three Waves to Mobile Banking Evolution

'The one who enrolls is the one who controls.'
October 19, 2012
Mobile will either drastically change the movement, or it will be the last nail in the coffin.
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Bank Transfer Day: One Year Later

CUs are on track to add 2.3 million members in 2012.
October 17, 2012
The movement has seen some very good membership numbers since November 2011.
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Tech Gap Between Members and CUs Is Widening

Younger members define convenience with smartphone apps, not branch offices and ATMs.
October 16, 2012
The fact that the average age of CU members isn’t coming down is indicative of this widening technology gap.
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This Recession Is No Picnic

Company picnics and casual Fridays will have to wait.
September 24, 2012
The recession has required all of us—employers and employees alike—to make some sacrifices.
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The Dreaded Job Interview

About 70% of job applicants find interviews distasteful.
August 13, 2012
Basically, treat candidates the way you’d like to be treated.
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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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