Today's online influencers are Web natives who trade in trust, reputation, and relationships—using social media to accrue the influence that builds up or brings down businesses online. READ MORE
Fascination is the most powerful way to influence decision making, according to Sally Hogshead. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers. READ MORE
It has become increasingly common in the U.S. to blame the least among us, as well as those who have suffered most from the Great Recession, for their own problems. READ MORE
Condoleezza Rice spent eight years in the inner circle of former President George W. Bush’s administration. In her most recent book, she describes: READ MORE