Learn about our iPad app
Forgot your password?
desert schools federal credit union
» CU Data
Numbers Tell a Story
April 01, 2013
Can your CU become a character in the tale of the improving housing market?
Help Make Fairy Tales Come True
March 25, 2013
CUs are members' knights in shining armor.
March 18, 2013
Personal remembrances may bring repeat business to your CU.
Let's Shake On It
March 17, 2013
What message can CU staff send with a simple handshake?
Ephemeral or Harbinger?
March 11, 2013
Let your CU be a harbinger of better times for your members as opposed to a fleeting vision of delight.
Earnings Back to ‘Normal’ Range
March 07, 2013
Average net income for credit unions in 2012 will be about 90 basis points of average assets.
Getting a Good Stretch
March 06, 2013
Many consumers are over-extended with payday loans.
Watching Paint Dry Can Be Palatable
February 18, 2013
Preparedness is important, but unanticipated variables ultimately come into play.
Feel the Love
February 16, 2013
CUs make strong emotional connections with members every day.
Will the Fourth Time Be a Charm?
February 11, 2013
The Fed is saying it’s willing to accept an inflation rate that is higher than its target of 2%.
Credit Union Magazine
July 2014 digital edition
Regulators Focus on Interest-Rate Risk
Rewards Keep CU Cards ‘Top of Wallet’
A Social Media ROI Success Story
‘Always Know and Listen to Your Customers’
Where Does it All Go?
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Tweets by @cumagazine
Say: Should CUs Impose Age Limits for Directors?
. Design, CMS, Hosting & Web Development ::