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Chatzky Writes the Book on Personal Finance

February 13, 2013
See how simple, straightforward financial advice applies to your CU, members, and community. READ MORE

NBC’s Tom Brokaw to address General Session

February 13, 2013
Distinguished television news anchor Tom Brokaw’s advice to those seeking a clear understanding of current events might be a bit surprising. READ MORE

Meet the 2013 Wegner Award Recipients

February 01, 2013
The Wegner Awards are named in honor of late CUNA CEO Herb Wegner. READ MORE

Gear Up Now for Training

February 01, 2012
Professionals and volunteers are heading back to the classroom, and these CUNA schools offer innovative approaches for handling new regulations. READ MORE

Scenes from CUNA's GAC

March 08, 2011
Legislators urged attendees to pressure Congress to stop, study, and start over on the interchange issue. READ MORE

Expect Fewer Corporates in CUs’ Future

March 04, 2011
Corporates will focus more on settlement and payment services; less on investments. READ MORE

Maxwell, Herring Award Winners Continue Tradition of Service

March 04, 2011
The Dora Maxwell Social Responsibility/Louise Herring Philosophy in Action Awards winners have long histories of socially responsible activities to make their communities better and to improve members’ financial health. READ MORE

Hill Visits Cover Key CU issues

March 03, 2011
State delegations realize their Hill visits can leave lasting impressions with lawmakers. READ MORE

CUs Champion Youth Financial Education

March 03, 2011
Creativity and determination can produce dramatic results, especially in the realm of youth financial education. READ MORE

Royce: 'Business Lending has Tremendous Traction.'

March 02, 2011
"You didn’t get us into the recession, but your business model can get us out," said the California congressman. READ MORE
June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Reach the Underserved

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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