Community Service

Member Growth: Top 10 CUs*

May 01, 2006
Member Growth: Top 10 CUs* May 1, 2006  % growth# of membersToledo (Ohio) Area Community CU252.9%66,250Coastland FCU, Metairie, La.185.711,126SI EFCU, Saratoga Springs, N.Y.137.9138St. Paul's Parish FCU, Akron, Ohio132.32,500Centra Health CU Inc., Lynchburg, Va.131.93,312New Orleans Police Department ECU127.22,720Faith Tabernacle Baptist FCU, Stamford, Conn.121.1630DuPont Goodrich FCU, Nederland, Texas112.625,897Table Rock FCU, Shell Knob,... READ MORE

Eliminate Three Barriers To Cooperation

April 01, 2006
Our credit union forefathers were truly visionary in developing the cooperative model. READ MORE

Seven Ways to Keep Members Front and Center

April 01, 2006
Seven Ways to Keep Members Front and Center April 1, 2006 Consumers today have infinite choices. Any product or service they could desire is within their reach, usually only a mouse-click away. In our global economy, hundreds of competitors may rise and fall--practically overnight. What's more, today's consumer is smart... READ MORE

AMOCO FCU Puts A Twist On Its Annual Meeting

April 01, 2006
AMOCO FCU Puts A Twist On Its Annual Meeting April 1, 2006 AMOCO Federal Credit Union, Texas City, Texas, hosted more than 1,700 credit union members and their families at its 69th Annual Meeting and Membership Expo. The evening's theme, 'Super Heroes Uniting to Save Members,' was visible everywhere, from... READ MORE

LCCU Workshops Attract 508 North Carolina Latinos

April 01, 2006
LCCU Workshops Attract 508 North Carolina Latinos April 1, 2006 Latino Community Credit Union (LCCU), Durham, N.C., had 508 participants in its Spanish-language financial education workshops during January 2006. 'Educating our members about the U.S. financial system is a key part of our mission,' says Erika Bell, LCCU's director of... READ MORE

Hurricane Katrina: The Aftermath

March 01, 2006
Hurricane Katrina: The Aftermath March 1, 2006 By Bill Merrick 'At first light, the devastation is greater than our worst fears. It's just totally overwhelming,' Louisiana Gov. Kathleen Babineaux Blanco, board member at La Capitol Federal Credit Union, Baton Rouge, La., told The New York Times (Aug. 30) during Hurricane... READ MORE

Award-Winning CUs Serve Communities, Members

March 01, 2006
Award-Winning CUs Serve Communities, Members March 1, 2006 By Ann Peterson Credit union pioneers Dora Maxwell and Louise Herring leave a lasting legacy of community and member service for all credit unions to follow. And each year credit unions offer their inspiring examples of service by participating in national awards... READ MORE

Collaboration Key To CU Survival

February 01, 2006
CUs must grow to successfully compete in the financial services marketplace. READ MORE

Lessons From Serving Low-Income members

January 01, 2006
Lessons From Serving Low-Income members January 1, 2006 By Cathy Fleming Credit unions that lend to people of modest means often realize both tangible and intangible benefits by expanding low-income members' financial options. Some say low-income members are more devoted to credit unions because they can't obtain affordable financial services... READ MORE

CUs Rise From Devastation

December 01, 2005
CUs Rise From Devastation December 1, 2005 The first sign this wasn't your usual media tour was "bring a long-sleeved shirt, rubber boots and gloves, and a face mask to protect against the mold." Following that directive, Roger Napiwocki, the Credit Union National Association's (CUNA) vice president of publishing, and... READ MORE


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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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