Community Service

A Golden Opportunity Awaits

February 23, 2014
Our mission is the financial empowerment of members. READ MORE

Nothing’s Random About These Acts of Kindness

February 18, 2014
CU celebrates ICU Day by performing 55 acts of goodwill—one for every year of its existence. READ MORE

NCUF to Honor Four Leaders With Wegner Awards

February 13, 2014
An awards dinner will be held Feb. 24 in conjunction with CUNA’s Governmental Affairs Conference. READ MORE

'Ditch Your Bank' Awareness Campaign Opens Eyes

February 12, 2014
Effort targeted members age 18 to 35 via mobile channels. READ MORE

Performing '55 Intentional Acts of Kindness' Requires a True Team Effort

February 01, 2014
Complex Community CU makes its presence felt on ICU Day. READ MORE

A Shared Branching Advocate and Leader

January 28, 2014
'Hire people who are smarter than you are and then trust them.' READ MORE

After Chemical Spill, West Virginia CU Becomes Recycling Hub

January 27, 2014
Recycling program provides peace of mind during water crisis. READ MORE

CDFI Certification Helps CUs Spread Services Far and Wide

January 24, 2014
Grants help CUs develop sustainable programs for low-income members and communities. READ MORE

Leading the Big CU that Stayed Small

January 21, 2014
'We're just a small credit union that happens to have a lot of members.' READ MORE

The Story of President Truman's Hat

January 15, 2014
How the president's hat became a memento of CU history. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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