Community Service

Reach the Underserved

June 13, 2013
The quality of your offerings is irrelevant if you don’t get them in front of those who need them. READ MORE

Photos From Miracle Jeans Day

June 10, 2013
The CU movement raised more than $300,000 last year for Children's Miracle Network Hospitals during Miracle Jeans Day. READ MORE

Scenes from the Federation's 2013 Annual Conference

June 07, 2013
Speakers urge CUs not to wait for federal immigration reform to reach out to the immigrant community. READ MORE

Helping Kids: It’s in the ‘Jeans’

June 01, 2013
CUs for Kids event draws nearly 600 CU participants from 47 states, plus CUNA, leagues, and business partners. READ MORE

The Message Is Simple: ‘Don’t Tax My CU’

May 23, 2013
CUs must engage their 96 million members in fight to support CU tax status. READ MORE

Warren Morrow Named 2013 CU Hero of the Year

May 21, 2013
‘Warren had a powerful vision that outreach to the underserved Hispanic community should not be philanthropy.’ READ MORE

The Call for Wegner Award Nominations

May 18, 2013
Winners will be honored at NCUF’s annual awards dinner during next year's Governmental Affairs Conference. READ MORE

Lessons From the ‘Shoe Cobbie’

May 08, 2013
Here's to great shoes—and CUs. READ MORE

Unite for Good

May 05, 2013
Fostering service excellence might be the most difficult but the most important step, Cheney says. READ MORE

Latino CU Visionary Leaves Legacy

April 26, 2013
Warren Morrow, like many of us, came upon credit unions unintentionally. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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