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Leagues and CUs Get in the Game
October 01, 2013
The idea behind this multipronged effort is that the credit union tax exemption enables credit unions to give back to their communities and offer better rates and fees to members.
CU Rushes to Aid Firefighters’ Families
September 16, 2013
The CU moved quickly to assist as many affected people as possible, thanks to a disaster relief plan effectively communicated to staff and public.
CUs Give Parents, Returning Students a Helping Hand
September 05, 2013
CUs display class with generous donations, low-cost loans, and expert advice.
Gary Oakland Wins Wegner Award for Lifetime Achievement
September 04, 2013
'Gary advocated for the member at every turn.'
From Crashing to Leading
September 01, 2013
James Marshall explains why he is excited about working with The Cooperative Trust.
McCormack Wins Wegner Award for Lifetime Achievement
August 30, 2013
McCormack helped develop the statewide public awareness/advocacy initiative, iBelong.
Ask Members to Stand Up for CUs
August 30, 2013
Members expect so much from their CUs—but stand to lose just as much.
Veridian CU, CUNA Mutual Group Fund Youth Leadership Program
August 09, 2013
Program results in higher academic achievement and fewer discipline problems.
CU Staff Go Above and Beyond
August 08, 2013
CU employees save a family's vacation and use social media to connect a member with $1,000 left in a New York restaurant.
‘Doc’ Heins: A Visionary Leader
July 21, 2013
He served as CUNA Mutual’s president/CEO from 1988 to 1995.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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