Community Service

A Brief History of International CU Day

October 15, 2013
The first ICU Day was on January 17 in honor of Benjamin Franklin’s birthday. READ MORE

Faith in Serving the Underserved

October 10, 2013
Oregon CU turned around its fortunes thanks to its most loyal—and risky—members. READ MORE

The Rock Stars Are Coming!

October 07, 2013
On International CU Day, CU Magazine subscribers will receive a special bonus issue filled with CU rock stars. READ MORE

Leagues and CUs Get in the Game

October 01, 2013
The idea behind this multipronged effort is that the credit union tax exemption enables credit unions to give back to their communities and offer better rates and fees to members. READ MORE

CU Rushes to Aid Firefighters’ Families

September 16, 2013
The CU moved quickly to assist as many affected people as possible, thanks to a disaster relief plan effectively communicated to staff and public. READ MORE

CUs Give Parents, Returning Students a Helping Hand

September 05, 2013
CUs display class with generous donations, low-cost loans, and expert advice. READ MORE

Gary Oakland Wins Wegner Award for Lifetime Achievement

September 04, 2013
'Gary advocated for the member at every turn.' READ MORE

From Crashing to Leading

September 01, 2013
James Marshall explains why he is excited about working with The Cooperative Trust. READ MORE

McCormack Wins Wegner Award for Lifetime Achievement

August 30, 2013
McCormack helped develop the statewide public awareness/advocacy initiative, iBelong. READ MORE

Ask Members to Stand Up for CUs

August 30, 2013
Members expect so much from their CUs—but stand to lose just as much. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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