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» Community Service
Excellence in Lending Winners Recognized
November 05, 2013
The winners implemented outstanding lending programs while demonstrating sound financial performance.
Emphasis on Education Drives Success
October 24, 2013
‘I loved the idea of using my teaching experience to help people get ahead financially.’
Walking in Members' Shoes
October 23, 2013
‘Everything we do or say is for the betterment of our members.’
Co-Ops Take Center Stage at CUNA
October 21, 2013
CUs can benefit by forming partnerships with other co-ops.
ICU Day Down Under
October 18, 2013
The Capricornian in Central Queensland surprised coffee shop customers with free java.
Scenes from International CU Day
October 17, 2013
Festivities include calls to legislators: ‘Don’t Tax My CU!’
Is CU History Still Relevant?
October 15, 2013
Now that the movement has surpassed $1 trillion in total assets, does our history still matter?
A Brief History of International CU Day
October 15, 2013
The first ICU Day was on January 17 in honor of Benjamin Franklin’s birthday.
Faith in Serving the Underserved
October 10, 2013
Oregon CU turned around its fortunes thanks to its most loyal—and risky—members.
The Rock Stars Are Coming!
October 07, 2013
On International CU Day, CU Magazine subscribers will receive a special bonus issue filled with CU rock stars.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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