Community Service

Riding Out the Storm August 1, 2007 By Dianne Molvig On June 14, 2007, $1 billion asset Landmark Credit Union , New Berlin, Wis., closed its first Rescue Refi mortgage. After the closing, the borrower wrote to the credit union to express her gratitude. "I'm thankful to Landmark," she wrote,... READ MORE

LGFCU Helps Subprime Lending Victims August 1, 2007 In light of the troubling subprime mortgage loan environment, $660 million asset Local Government Federal Credit Union , Raleigh, N.C., is taking steps to identify members that may be potential targets and victims of subprime lending. On June 25, LGFCU began mailing... READ MORE

E-mail Marketing Made Easy (Part I) July 1, 2007 By Lisa Forlenza We all know the "e" in e-mail stands for electronic. However, I like to think "e" also stands for easy, efficient, and effective. If you're new to the world of e-mail marketing, you may believe embarking on an... READ MORE

'Am I in America?' July 1, 2007 By Claire Ippoliti Editor's note: Claire Ippoliti, Philadelphia Federal Credit Union's vice president of lending, spent a week volunteering in New Orleans' Lower Ninth Ward, an area devastated by Hurricanes Katrina and Rita. The Lower Ninth Ward in New Orleans looks... READ MORE

Member Growth the Paraguayan Way June 1, 2007 One lesson U.S. credit unions can learn from their Paraguayan peers: Be passionate about spreading the credit union gospel, Bill Raker, CEO of $691 million asset US Federal Credit Union , Burnsville, Minn., tells Credit Union Magazine . What did you learn... READ MORE

Vancity CU Finds its Niches June 1, 2007 Kelly McNeill-Sproxton, manager of relationship marketing for Vancity Savings Credit Union, Vancouver, B.C., shares with Credit Union Magazine the $6.4 billion asset institution's "thin and deep" strategy to target like-minded member segments. How big of a priority is member growth for Vancity?... READ MORE

Why Don't You Target the Hispanic Market? May 1, 2007 By Tony Malaghan The latest U.S. Census Bureau population estimates put the U.S. Hispanic population at 42.7 million, or 14.4% of the U.S. population. This means one out of seven U.S. inhabitants are Hispanic. The Bureau projects by 2050 the... READ MORE

What Makes Companies Thrive? Eleven Myth-Shattering Findings April 1, 2007 Oft-cited sources of competitive advantage have little or no impact on consistent, organic growth. That was a key finding revealed in "The Road to Organic Growth: How Great Companies Consistently Grow Marketshare from Within," by Edward Hess.  Hess's research revealed... READ MORE

Community Ties March 1, 2007 By Dick Radtke and Lucy Harr Find a need and fill it. Cloverbelt Credit Union , Wausau, Wis., followed that sage advice, and Rebecca's Closet came to life. This partnership between Cloverbelt and the Volunteer Center of Marathon County began with a chance encounter between... READ MORE

Desjardins Award Winners Embrace Youth Service March 1, 2007 Winners of the national 2006 Desjardins Youth Financial Education Award, which recognizes leadership in youth financial literacy, are leading the movement in youth financial education, says CUNA President/CEO Dan Mica. "Each of them has something to show the rest of us... READ MORE