Operations

E-mail Marketing Made Easy (Part I)

July 01, 2007
E-mail Marketing Made Easy (Part I) July 1, 2007 By Lisa Forlenza We all know the "e" in e-mail stands for electronic. However, I like to think "e" also stands for easy, efficient, and effective. If you're new to the world of e-mail marketing, you may believe embarking on an... READ MORE

CUs and Social Lending: Make Banking About Sharing

July 01, 2007
CUs and Social Lending: Make Banking About Sharing July 1, 2007 By Bill Merrick Want to attract young members? Take a lesson from MySpace . The social networking site provides valuable insights into young adult consumers and how credit unions might approach this market, according to Zopa's Wade Lagrone, vice... READ MORE

Should Your CU Do a 'Sale-Leaseback?'

July 01, 2007
Should Your CU Do a 'Sale-Leaseback?' July 1, 2007 By Vincent Pellerito With declining net interest margins, rising operating expenses, and unprecedented merger activity, credit unions face a challenging landscape to remain competitive. Converting all or a portion of corporate-owned properties into a sale-leaseback allows credit unions to transform nonearning... READ MORE

Teach Members, Employees How to Prevent ID Theft

July 01, 2007
Teach Members, Employees How to Prevent ID Theft July 1, 2007 By Michelle Cunningham Credit union members and other consumers can do many things to protect themselves from identity and credit card theft, according to the co-founder of an Internet security and compliance firm. Jim Stickley, chief technology officer and... READ MORE

Members' Use of Branches is Changing

July 01, 2007
Members' Use of Branches is Changing July 1, 2007 By Cathy Fleming Branch tools and technologies continue to evolve, as does how members use credit union facilities. Kathleen Litman, vice president of marketing for $1.3 billion asset Technology Credit Union , San Jose, Calif., and David Seeger, CEO of $28... READ MORE

Thwart Threats From the Inside

June 01, 2007
Thwart Threats From the Inside June 1, 2007 By Ellen Libenson Imagine an unhappy systems administrator who wants to teach a seemingly unappreciative company a lesson … an employee passed over for a promotion or a raise … an information technology (IT) manager disappointed by the amount of a bonus... READ MORE

Myers' Mark on the Movement

June 01, 2007
Myers' Mark on the Movement June 1, 2007 Bill Myers retires this month after 28 years as sole CEO of $51 million asset Alternatives Federal Credit Union , Ithaca, N.Y. Though he wouldn't want the hoopla, he's a shining example of what the credit union movement is all about. No... READ MORE

Thirteen Habits Every Manager Should Develop

June 01, 2007
Thirteen Habits Every Manager Should Develop June 1, 2007 Being successful in business requires forming good habits, says Ty Freyvogel, founder of Entrepreneurslab.com . He says developing these 13 habits will help managers eliminate problems before they arise: 1. Review all systems from top to bottom Examine what's working and... READ MORE

Is the CU Business Model Sustainable?

June 01, 2007
The CU industry is at an inflection point characterized by changing business models, new types of competition, no strategic market differentiation, and a host of other challenges. READ MORE

CUs Tackle the Authentication Challenge

June 01, 2007
CUs Tackle the Authentication Challenge June 1, 2007 With the proliferation of online banking, secure authentication is increasingly important for credit unions. However, choosing an effective multi-factor authentication technology can be particularly challenging for financial institutions. Consumers expect to have immediate and unobstructed access to their accounts, regardless of the... READ MORE

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