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Management

Create a Connection in Congress: Seven Steps

February 13, 2013
Make a big impact on legislators during Hill visits. READ MORE

NBC’s Tom Brokaw to address General Session

February 13, 2013
Distinguished television news anchor Tom Brokaw’s advice to those seeking a clear understanding of current events might be a bit surprising. READ MORE

The Road to Employee Engagement

February 11, 2013
Engagement is a byproduct of the development and career planning we provide employees. READ MORE

Community CUs Should Have Forward-thinking Business Plans

February 07, 2013
Dakotaland Federal CU was among four CUs awarded in 2012 by CUNA. READ MORE

Successful Community CUs Must 'Be Involved'

February 07, 2013
1st MidAmerica Credit Union, Bethalto, Ill., was among four CUs awarded in 2012 by CUNA. READ MORE

Community CUs Shouldn’t be Satisfied with the Status Quo

February 07, 2013
First Community CU was among four CUs awarded in 2012 by CUNA. READ MORE

CUNA Seeks Support for CU Charter Enhancement

February 05, 2013
CUNA reports bipartisan support from Senate Banking Committee members. READ MORE

What’s a Bluebird?

February 01, 2013
About half of the 68 million unbanked or underbanked consumers in the U.S. prefer to conduct their financial business at a financial institution. READ MORE

CUNA’s Franklin Announces Retirement

January 30, 2013
CUNA EVP spent 30 years with the South Carolina CU League, eight as president/CEO. READ MORE

Benefits Still Matter in a Down Economy

January 29, 2013
When benefits start to slide, salaries become far more important. READ MORE
June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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Reach the Underserved

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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