Marketing

It's Late. Do You Know Where Your Value Proposition Is?

October 01, 2005
It's Late. Do You Know Where Your Value Proposition Is? October 1, 2005 By Clark Crowdus Here's a value proposition found on San Francisco's Craigslist 'Personals' section: "The girl you marry" "Think librarian, beautiful but demure, 5'5", slender, sexy, sharp as a tack and successful, but with a soft side,... READ MORE

Ten Tips For Successful CRM

October 01, 2005
Ten Tips For Successful CRM October 1, 2005 By David Satterlee Every time you settle a member's mortgage, you plant a seed. What becomes of that seed is up to you. Ignore it or give it too little attention and it likely will never take root. But with the right... READ MORE

Use Focus Groups To Reach The Hispanic Market

September 01, 2005
Use Focus Groups To Reach The Hispanic Market September 1, 2005 With a 78% growth rate over the past four years, Hispanics are far and away the fastest-growing population group in the U.S. Corporate strategies targeting increasingly affluent, second-generation Hispanics are critical to securing growth and remaining competitive. Want to... READ MORE

Serving Latino Members: Doing Well By Doing Good

August 01, 2005
Serving Latino Members: Doing Well By Doing Good August 1, 2005 By Bill Merrick In 2000, the population of new Latino immigrants in Charlotte, N.C., grew 410%. In 2001, crimes against these new residents increased 500% because few had relationships with financial institutions and had no safe place to keep... READ MORE

10 Ways To Bring Young Adults Into The CU Fold

August 01, 2005
10 Ways To Bring Young Adults Into The CU Fold August 1, 2005 Generation Y--that technology-loving, highly educated group born between 1979 and 1998--will be credit unions' primary membership group within the next 10 to 15 years, Mark Meyer, director of innovation for the Filene Research Institute, Madison, Wis., told... READ MORE

Spread The Word To Generation Y

August 01, 2005
Spread The Word To Generation Y August 1, 2005 By Bill Klewin You've assembled an excellent lending operation in your credit union. But don't relax, thinking now that you've built it, they'll come. You've built it, but they'll come only if you tell them about it. Getting the word out... READ MORE

David DiCosola: Already A Major Leaguer

August 01, 2005
David DiCosola: Already A Major Leaguer August 1, 2005 Who: David DiCosola What: President/CEO Where: First Miami University Student & Alumni FCU How I learned about CUs: Through an internship program offered at Miami University of Ohio. There were various fliers around campus and I thought working at the credit... READ MORE

Reputation Marketing: Make Lemonade Out Of Lemons And License Plates

July 01, 2005
Reputation Marketing: Make Lemonade Out Of Lemons And License Plates July 1, 2005 1. Prevention 2. When a crisis occurs By Clark Crowdus Here's the latest counter-intuitive marketing trend: Go to jail--improve your reputation. Martha Stewart isn't the only brand name capitalizing on a founder's stint in jail. A prominent... READ MORE

How Do You Encourage Members To Save?

July 01, 2005
How Do You Encourage Members To Save? July 1, 2005 We publish articles in our newsletters and we create brochures and inserts noting the importance and benefits of saving. These efforts also educate members about promotions or incentives related to deposit products. We try to entice members with incentives, such... READ MORE

CUNA Report Highlights Service To Members Of Modest Means

June 01, 2005
CUNA Report Highlights Service To Members Of Modest Means June 1, 2005 The stories of how eight credit unions have succeeded in their missions to provide financial services to low- to moderate-income (LMI) members--all while maintaining a strong bottom line and addressing any regulatory concerns--are highlighted in a recently released... READ MORE

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