Marketing

Marketing Maestros

May 01, 2008
Marketing Maestros May 1, 2008 By Dianne Molvig Receiving top honors at this year's CUNA Marketing & Business Development Council Conference in Nashville were: Kelley Parks , Marketing Professional of the Year. Parks is vice president of marketing and business development for $240 million asset Call Federal Credit Union ,... READ MORE

There's Nothing Wrong With the 'B' Word

March 01, 2008
There's Nothing Wrong With the 'B' Word March 1, 2008 By Hans Molenaar Editor's note: This article is in response to Stop Using the ‘B' Word . I strongly argue against the position that "the public at large still associates banks and credit unions as one and the same." Nothing... READ MORE

Boost Member Loyalty Via E-mail

March 01, 2008
Boost Member Loyalty Via E-mail March 1, 2008 By Mike Darnell Credit union members enjoy the speed and convenience of online services—but while online they also visit the Web sites of other financial institutions. Today's online consumers have questioning minds: They want to "get the big picture," learn about their... READ MORE

Be a Financial Literacy Champion

March 01, 2008
Be a Financial Literacy Champion March 1, 2008 The U.S. credit union movement is at a crossroads. For most of its more than 80 years of existence, the movement has grown steadily. But in recent decades growth has slowed, and many signs suggest the decline will continue unless the movement... READ MORE

Build a Better Web Site

February 01, 2008
Build a Better Web Site February 1, 2008 A credit union's Web site no longer is just an accessory; it's a necessity, agree Web and marketing experts. Unfortunately, too often this powerful tool isn't used to its full potential. One credit union making the most of its Web site is... READ MORE

2008 E-mail Resolutions

February 01, 2008
2008 E-mail Resolutions February 1, 2008 As we look toward 2008 and what it will bring in terms of e-mail marketing, we pulled together four things marketers can do to improve their campaigns and drive better results and higher returns in the New Year. 1. Focus on the first few... READ MORE

Bridge the Generation Gap

February 01, 2008
Bridge the Generation Gap February 1, 2008 By Chuck Klein Generation Y demands that all its banking needs be conducted via the Web. They don't ever want to visit a branch—not ever. However, traditional baby boomers prefer to do all their banking at the branch. So how does a credit... READ MORE

Reach Out to the Latino Community

February 01, 2008
Reach Out to the Latino Community February 1, 2008 By Ofelia Valdez-Yeager U.S. businesses are awakening to the reality of a huge consumer market segment: the estimated 41 million people of Latino or Hispanic heritage living in this country today. It's a population segment that's growing, setting trends, and creating... READ MORE

MySpace Moves to CU Space

February 01, 2008
MySpace Moves to CU Space February 1, 2008 By Mary Mink "The Web has moved much further than the dot-org Web site. Now it's about managing your online identity on social networking sites, conversing with members on their blogs, and keeping up with what's being said about you and your... READ MORE

The Relationship Pricing Conundrum

December 01, 2007
The Relationship Pricing Conundrum December 1, 2007 By Rich Jones Credit unions are innovating incentives and relationship packages to create more member loyalty. Member loyalty is tied directly to: Engagement; Brand image; Convenience and physical proximity; and Price. Let's dissect each of these. Engagement Engagement is measured by the number... READ MORE
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