Marketing

CUs and Social Lending: Make Banking About Sharing

July 01, 2007
CUs and Social Lending: Make Banking About Sharing July 1, 2007 By Bill Merrick Want to attract young members? Take a lesson from MySpace . The social networking site provides valuable insights into young adult consumers and how credit unions might approach this market, according to Zopa's Wade Lagrone, vice... READ MORE

Marketing: Ask the Right Questions

June 01, 2007
Marketing: Ask the Right Questions June 1, 2007 By Rich Jones Marketers have learned how to use market research and parse member data to yield better results from their marketing campaigns. Using member data we can create models and segment members based upon these models with one goal: to send... READ MORE

Member Growth the Paraguayan Way

June 01, 2007
Member Growth the Paraguayan Way June 1, 2007 One lesson U.S. credit unions can learn from their Paraguayan peers: Be passionate about spreading the credit union gospel, Bill Raker, CEO of $691 million asset US Federal Credit Union , Burnsville, Minn., tells Credit Union Magazine . What did you learn... READ MORE

Vancity CU Finds its Niches

June 01, 2007
Vancity CU Finds its Niches June 1, 2007 Kelly McNeill-Sproxton, manager of relationship marketing for Vancity Savings Credit Union, Vancouver, B.C., shares with Credit Union Magazine the $6.4 billion asset institution's "thin and deep" strategy to target like-minded member segments. How big of a priority is member growth for Vancity?... READ MORE

Wild About Marketing

May 01, 2007
Wild About Marketing May 1, 2007 By Dianne Molvig Receiving top honors at this year's CUNA Marketing & Business Development Council Conference in Las Vegas were: Martin Kelly, Marketing Professional of the Year. Kelly is senior vice president of marketing and business development at $715 million asset US Federal Credit... READ MORE

Why Don't You Target the Hispanic Market?

May 01, 2007
Why Don't You Target the Hispanic Market? May 1, 2007 By Tony Malaghan The latest U.S. Census Bureau population estimates put the U.S. Hispanic population at 42.7 million, or 14.4% of the U.S. population. This means one out of seven U.S. inhabitants are Hispanic. The Bureau projects by 2050 the... READ MORE

Security As a Marketing Differentiator

May 01, 2007
Security As a Marketing Differentiator May 1, 2007 By Jay Barbour Historically, information technology (IT) security has been a business cost center. However, with the scope and scale of recent data breaches, including the TJX Co.s fiasco, consumers are tired of doing business with organizations that don't adequately protect personal... READ MORE

Community Ties

March 01, 2007
Community Ties March 1, 2007 By Dick Radtke and Lucy Harr Find a need and fill it. Cloverbelt Credit Union , Wausau, Wis., followed that sage advice, and Rebecca's Closet came to life. This partnership between Cloverbelt and the Volunteer Center of Marathon County began with a chance encounter between... READ MORE

Seven Ways to Get the Most From Your Database

March 01, 2007
Seven Ways to Get the Most From Your Database March 1, 2007 By Nick Bengel Many credit union managers say, "I know who my members are. They're military personnel, teachers, college students, etc." They define members by their select employee groups or the people they see the most at branches.... READ MORE

What's in a Name Change?

February 01, 2007
What's in a Name Change? February 1, 2007 By Cathy Fleming Reliable brands are hard to develop, but executives who have changed the names of their credit unions say doing so can boost their market presence. 'Some members didn't like that we changed our name,' notes Donna Michalka, vice president... READ MORE

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