Marketing

The 'Perfect' Branch Opening: 7 Steps

June 01, 2006
The 'Perfect' Branch Opening: 7 Steps June 1, 2006 By Mike Rowland It takes more than a red ribbon and some scissors to open a branch that will serve the needs of our community. It takes commitment. After years of slow but steady growth, our credit union converted to a... READ MORE

Unearth Treasures From Member Data

June 01, 2006
Unearth Treasures From Member Data June 1, 2006 By Cindy Heximer There are 'intelligence treasures' buried within your member data files. Chances are you're not mining these fertile sources of profitable relationships and sales and service opportunities. That treasure chest includes data about payment histories, loan types, interest rates, and... READ MORE

IT Specialists Bridge The Communication Gap

June 01, 2006
IT Specialists Bridge The Communication Gap June 1, 2006 By Tom Carpenter As credit unions integrate technology into business operations, information technology (IT) specialists are taking on more corporate responsibilities. Most organizations expect IT staff members to communicate effectively with others as their positions become more visible. Historically, IT departments... READ MORE

CU Promotes Membership Benefits At Festival De La Familia

June 01, 2006
CU Promotes Membership Benefits At Festival De La Familia June 1, 2006 Schools Financial Credit Union staff was on-site to extend Banking for EveryoneSM to the community at California's premier cultural event, the Festival de la Familia, held April 30, 2006, at Cal Expo. The $1.2 billion asset credit union... READ MORE

Lessons From An Award-Winning Marketer

May 01, 2006
Lessons From An Award-Winning Marketer May 1, 2006 Who: Mark Holmes What: Vice president of marketing Where: Eastern Financial Florida CU, Miramar The most satisfying aspects of working in marketing: The diversity of opportunities is the main attraction. You get to be creative, of course. But you also get to... READ MORE

'You Belong' Campaign Spreads STCU's Message

May 01, 2006
'You Belong' Campaign Spreads STCU's Message May 1, 2006 By Darla Dernovsek Creating and sustaining a brand helps create an environment that welcomes the credit union message. The impact can be even greater when a credit union widens its field of membership through a community charter or select employee group... READ MORE

Ten Ways To Make Members Love You

May 01, 2006
Ten Ways To Make Members Love You May 1, 2006 Do your members love you? Not the ho-hum, lukewarm, generally satisfied type of love, but the kind that inspires spontaneous thank-you letters? If not, you've got work to do. Members 'who don't absolutely adore you are more detrimental to your... READ MORE

Learn From The Ghosts of Marketers Past

May 01, 2006
Learn From The Ghosts of Marketers Past May 1, 2006 By Clark Crowdus The late linguist and former President of San Francisco State University, S.I. Hayakawa, once characterized the great innovations of history as "free gifts from the dead." According to Hayakawa, we are the direct beneficiaries of all the... READ MORE

CU Scores Service Hat Trick For Members Of Modest Means

May 01, 2006
CU Scores Service Hat Trick For Members Of Modest Means May 1, 2006 Yorktown, Va.-based 1st Advantage Federal Credit Union introduced three new programs to help members achieve financial success or stay on track when challenges arise. "Members may find themselves in a worse position if they focus only on... READ MORE

AmeriCU Honors Youths, Employees

May 01, 2006
AmeriCU Honors Youths, Employees May 1, 2006 AmeriCU Credit Union, Rome, N.Y., celebrated National Credit Union Youth Week April 24-29 by welcoming youths into its branches, introducing them to the benefits of credit union membership, promoting the credit union difference, and encouraging them to save in a fun and festive... READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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