Marketing

Videos: Humor Is Serious Business

November 01, 2006
Videos: Humor Is Serious Business November 1, 2006 By Bill Merrick Humor is the most versatile tool in the community credit union's marketing arsenal, says Stan Baron, CEO of $305 million asset Chetco Federal Credit Union, Harbor, Ore. 'Members want to be informed and entertained,' says Baron. 'Humor is the... READ MORE

Find Buried Treasure Within Member Interactions

November 01, 2006
Find Buried Treasure Within Member Interactions November 1, 2006 By Lynn Grogan Credit unions face significant challenges today--rising interest rates, industry consolidation, bringing in new business, and maintaining members' loyalty. In response, many credit unions are recognizing the importance of leveraging the information derived from everyday interactions between their members... READ MORE

Survey: CUs Expand Service to Hispanic Market

October 01, 2006
Survey: CUs Expand Service to Hispanic Market October 1, 2006 Credit unions with a significant number of potential Hispanic members--identified as at least 11% of their field of membership--reach out to serve that market. That's one finding from a new survey by the Credit Union National Association's (CUNA) Hispanic Resource... READ MORE

CU Marketing is 'Schizophrenic'

September 01, 2006
CU Marketing is 'Schizophrenic' September 1, 2006 By Allen Howie What separates credit unions from banks? Until now, it has been lower loan rates, higher savings rates, and lower fees. In addition, it has been a strong commitment to serving the needs of a particular group or community, especially lower-income... READ MORE

Faulty Marketing Threatens Safe Deposit Integrity

September 01, 2006
Faulty Marketing Threatens Safe Deposit Integrity September 1, 2006 By David P. McGuinn If your credit union provides safe deposit box services, beware faulty marketing practices that might create confusion, erode consumer confidence, or evoke accusations of false advertising. Almost anyone who has a credit union account recognizes the National... READ MORE

Pentagon FCU Offers 'Financial Responsibility 101'

September 01, 2006
Pentagon FCU Offers 'Financial Responsibility 101' September 1, 2006 School's in session at the nation's third-largest federal credit union. Pentagon Federal Credit Union's "Financial Responsibility 101" offer encourages members with college-bound students to open accounts in preparation for life on campus and beyond. "For a lot of college students, that... READ MORE

Web Site Offers Marketing Resources for Shared Branching CUs

September 01, 2006
Web Site Offers Marketing Resources for Shared Branching CUs September 1, 2006 Credit Union Service Corporation (CUSC), Duluth, Ga., has simplified the shared branching marketing process for participating credit unions by creating the Marketing Resource Center (MARC). This online marketing tool will help credit unions get the shared branching message... READ MORE

Serve Hispanic Members The Right Way

August 01, 2006
Serve Hispanic Members The Right Way August 1, 2006 By Astrid Rial Credit unions are in a unique position to attract and retain Hispanic members. That's because by their cooperative, member-owned nature, they provide peace of mind and security, especially to recent Spanish-speaking immigrants who are wary of banks in... READ MORE

Make Deposits In Your Reputation Account

July 01, 2006
Make Deposits In Your Reputation Account July 1, 2006 By Clark Crowdus The stony silence of oil company CEOs in the face of criticism over record profits--while record prices are being seen at the pump globally--is emblematic of a corporate goal that's not in sync with the needs of its... READ MORE

What Makes A Good Annual Meeting?

July 01, 2006
What Makes A Good Annual Meeting? July 1, 2006   Themed Meetings  We have fun first, and then get down to business. We have a social hour followed by a dinner and entertainment. We have the business meeting at the end of the evening. We always have a themed annual... READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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