Marketing

A Rock Star Wannabe

April 26, 2010
‘Marketing is a great profession for those who like to daydream about what could be.’ Who : Eve Marie Hernández What: VP, Marketing, Generations FCU Where: San Antonio On winning the Texas CU League’s 2009 Marketer of the Year Award : I must share the kudos. The award definitely goes... READ MORE

Youth marketing: Be the go-to CU

April 18, 2010
The more you target youth, the better off your credit union will be years down the road. But first you’ll need the right tools to connect with young people, according to “Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members,” a white paper by the CUNA Marketing &... READ MORE

Social Media Policy a Must

March 30, 2010
Social media is woven into the business fabric for many credit unions and employees. But how far should you go to guide employees’ social networking activities and prevent or reduce employment-related problems? Consider eight tips from workforce.com : 1. Develop a social media/networking policy. Use it to frame acceptable and... READ MORE

Dora Maxwell Award Winners: Part II

March 17, 2010
Credit union pioneer Dora Maxwell organized hundreds of credit unions, developed volunteer organizer clubs, and worked tirelessly on behalf of the poor. Here’s the second installment of 2010 Dora Maxwell Social Responsibility Award winners. Student-run branch To expand its community outreach and provide students with hands-on financial experience, Clarence Community... READ MORE

CUs' Top 10 Branding Challenges

March 16, 2010
Credit unions’ branding challenges fall in 10 main categories: 1. Misunderstanding what a brand is and why it matters It’s important to have a brand strategy that’s embraced by the entire organization. If your staff doesn’t get it, you can’t expect members to embrace your brand.... READ MORE

Ten Tweets You Should Never Send

March 09, 2010
"You’re boring. That’s why people are ignoring you.” Seth Godin , marketing guru By Jeffry Pilcher If you’re at all familiar with Twitter , then you know its users have struggled with one basic problem since the service was launched: mundane and trivial tweets. Things have improved recently, and now... READ MORE

Is It Time for a National Ad Campaign?

February 19, 2010
Darla Dernovsek Focus Attracting consumers who are outraged at banks may require replacing “diluted, soft” advertising themes with hard-hitting messages. Statewide awareness campaigns are creating significant membership growth. Board focus: Consumers’ dissatisfaction with banks gives CUs a historic chance to gain market share. Proponents say CUs need to get... READ MORE

Capturing the Fury

February 19, 2010
Dianne Molvig Focus Public outrage at big banks is erupting, and CUs are emerging as an attractive alternative. Many CUs are seizing the moment and taking advantage of glowing national media coverage.  Board focus: If your CU is in a strong capital position, there might never be a better time... READ MORE

Award-Winning Brands

February 19, 2010
Judy Dahl These three CUs won Diamond Awards for their branding efforts. Credit cards, bill payment, and money orders at Wal-Mart? Investment and checking accounts at State Farm Insurance? These days, it’s not just banks clamoring for consumers’ attention. And as loyalty of employer sponsors fades with conversions to community... READ MORE

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