Marketing

Social Media Guidelines and Policies

February 08, 2010
Conference to Offer Social Media Guidance The 16th Annual CUNA Human Resources/Training & Development Council Conference will feature a session on social media for HR, plus more than 25 other sessions covering industry-essential issues such as: Mergers ; Performance management ; and Remote workforces . The conference will be held April 11-14... READ MORE

Cut Marketing & Training? Are you Crazy?

January 28, 2010
By Sean McDonald Times are tough, money is tight, and your credit union needs to tighten the purse strings. That reality is expressed, discussed, and lamented. Then something else happens… Management starts to discuss budget cuts and, unfortunately for those of us in marketing and training, tells us our budgets... READ MORE

Reach Out to Hispanics

January 27, 2010
Hispanics are the largest, youngest, and most underserved ethnic group in the U.S. To help you attract and serve members of the Hispanic community, the Credit Union National Association (CUNA) has teamed up with Coopera Consulting. Coopera Consulting offers consulting and translation services, as well as a comprehensive assessment that... READ MORE

Top 10 Stories of 2009

January 15, 2010
Visitors to creditunionmagazine.com were most interested in regulations, corporate stabilization, and the recession during 2009. The most-read stories on creditunionmagazine.com during 2009 were: 10) Strange-But-True CU Crimes   Did you hear about the arrest police made in a 26-year-old credit union embezzlement case? Or about the member who deposited her... READ MORE

CUs Spread Holiday Cheer

January 13, 2010
Joe Jones , Carolina Postal CU senior mortgage loan officer (left), and Board Chairman Buddy Livingston are excited about the Carolina Postal Fee 4 Food promotion that gives back to members and collects food for local food banks. By Lora Kloth Credit unions brought many glad tidings to their members and communities during the recent... READ MORE

Augustine Kang: Humble CU Giant

December 15, 2009
Augustine Kang —known as the father of the Asian credit union movement—died in August. Those who knew him describe Kang as a “man of the world,” “humble giant,” “dear, compassionate man” and “a role model for our lives." By Chris Baker Augustine Kang was a credit union giant but a... READ MORE

Desjardins Winners Impress Judges

December 02, 2009
Desjardins Award judges Amy Rae Crowe, Marty Kelly, and Pamela Owens found exceptional examples of creative approaches to improving youth financial literacy. READ MORE

Behold Marketing's New Age of Engagement

November 30, 2009
You're unwinding after a long day of work, watching your favorite TV show, surfing your favorite Web site, or listening to your favorite radio station. But just as you're settling into a state of relaxation, you're interrupted by a marketing message that’s thrust upon you. You're mildly annoyed, but since... READ MORE

Tweeters nearly double

November 23, 2009
Tweeters Nearly Double One-fifth (19%) of Internet users now use Twitter or another service to post or view status updates, according to the Pew Internet & American Life Project. That’s up from 11% in December 2008 and April 2009. Three groups of Internet users are driving the growth of this... READ MORE

Face the Fickle Finger of Fate

November 23, 2009
CU role-playing game gives young people a taste of real-life finances. READ MORE
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