Marketing

Top 10 Stories of 2009

January 15, 2010
Visitors to creditunionmagazine.com were most interested in regulations, corporate stabilization, and the recession during 2009. The most-read stories on creditunionmagazine.com during 2009 were: 10) Strange-But-True CU Crimes   Did you hear about the arrest police made in a 26-year-old credit union embezzlement case? Or about the member who deposited her... READ MORE

CUs Spread Holiday Cheer

January 13, 2010
Joe Jones , Carolina Postal CU senior mortgage loan officer (left), and Board Chairman Buddy Livingston are excited about the Carolina Postal Fee 4 Food promotion that gives back to members and collects food for local food banks. By Lora Kloth Credit unions brought many glad tidings to their members and communities during the recent... READ MORE

Augustine Kang: Humble CU Giant

December 15, 2009
Augustine Kang —known as the father of the Asian credit union movement—died in August. Those who knew him describe Kang as a “man of the world,” “humble giant,” “dear, compassionate man” and “a role model for our lives." By Chris Baker Augustine Kang was a credit union giant but a... READ MORE

Desjardins Winners Impress Judges

December 02, 2009
Desjardins Award judges Amy Rae Crowe, Marty Kelly, and Pamela Owens found exceptional examples of creative approaches to improving youth financial literacy. READ MORE

Behold Marketing's New Age of Engagement

November 30, 2009
You're unwinding after a long day of work, watching your favorite TV show, surfing your favorite Web site, or listening to your favorite radio station. But just as you're settling into a state of relaxation, you're interrupted by a marketing message that’s thrust upon you. You're mildly annoyed, but since... READ MORE

Tweeters nearly double

November 23, 2009
Tweeters Nearly Double One-fifth (19%) of Internet users now use Twitter or another service to post or view status updates, according to the Pew Internet & American Life Project. That’s up from 11% in December 2008 and April 2009. Three groups of Internet users are driving the growth of this... READ MORE

Face the Fickle Finger of Fate

November 23, 2009
CU role-playing game gives young people a taste of real-life finances. READ MORE

Hispanic Outreach: Develop the Right Mindset

September 25, 2009
Before targeting the Hispanic market, credit unions first must establish an internal foundation by developing the right mindset to reach out to this community, according to Coopera Consulting , Des Moines, Iowa, as reported in CUNA’s 2009-2010 CUNA’s 2009-2010 Survey of Potential Members Report . “It’s not sufficient to want... READ MORE

Hispanics Drive Member Growth

September 23, 2009
Attracting and serving Hispanic members drives membership growth and bolsters the bottom line. READ MORE

Wake Up and Smell the Salsa

September 23, 2009
Wake Up and Smell the Salsa   Mark Condon Too many young people are unfamiliar with CUs. Every summer, Wisconsin’s Beloit College publishes a list of cultural observations that help people identify the experiences shaping the lives and forming the collective mindset of incoming freshmen. Here’s a sampling of this... READ MORE
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