Marketing

Tweeters nearly double

November 23, 2009
Tweeters Nearly Double One-fifth (19%) of Internet users now use Twitter or another service to post or view status updates, according to the Pew Internet & American Life Project. That’s up from 11% in December 2008 and April 2009. Three groups of Internet users are driving the growth of this... READ MORE

Face the Fickle Finger of Fate

November 23, 2009
CU role-playing game gives young people a taste of real-life finances. READ MORE

Hispanic Outreach: Develop the Right Mindset

September 25, 2009
Before targeting the Hispanic market, credit unions first must establish an internal foundation by developing the right mindset to reach out to this community, according to Coopera Consulting , Des Moines, Iowa, as reported in CUNA’s 2009-2010 CUNA’s 2009-2010 Survey of Potential Members Report . “It’s not sufficient to want... READ MORE

Hispanics Drive Member Growth

September 23, 2009
Attracting and serving Hispanic members drives membership growth and bolsters the bottom line. READ MORE

Wake Up and Smell the Salsa

September 23, 2009
Wake Up and Smell the Salsa   Mark Condon Too many young people are unfamiliar with CUs. Every summer, Wisconsin’s Beloit College publishes a list of cultural observations that help people identify the experiences shaping the lives and forming the collective mindset of incoming freshmen. Here’s a sampling of this... READ MORE

Clarice & Arlis Saved for Retirement. Did You?

September 10, 2009
By Jim Hanson A good friend of mine travels at least once a month three and a half hours north of Madison to take care of his mother’s affairs. She’s 96 years old, and only in the past few years has she moved from living independently to an assisted living... READ MORE

Gen Y Up Close

August 27, 2009
By Patrick Totty Joe Dickerson, user experience architect on the “innovations team” at Fiserv Inc ., Brookfield, Wis., offers these observations about generation Y—those born during the 1980s and 1990s—based on recent interviews with gen Y members: • They’re very social and conduct many of their activities through social media. The... READ MORE

Who's Telling Your Story?

August 25, 2009
If CUs don't tell their stories, banks will. READ MORE

Turn Confusion Into Confidence

August 25, 2009
John Franklin Offer value to seniors through information, warnings, and counseling. Credit unions have great opportunities to diversify and broaden their memberships. Much has been written and said about the importance of credit unions attracting young adults and people of different cultures. The Hispanic population, for one, is gaining attention... READ MORE

Educate, Sell, Repeat

July 20, 2009
By Jim Hanson Gerri Detweiler : “I want CUs to sell their products when they provide financial counseling  because the products you sell won’t harm consumers—unlike the financial products some other providers are pushing on consumers.” Gerri Detweiler is an expert in consumer affairs, working out of Florida. She’s an... READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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