Marketing

Diamond Dynamos

June 21, 2010
CU marketing and business development award winners see opportunity in the midst of economic adversity. READ MORE

Partnership Aids Youth Outreach

May 01, 2010
Kathy Chartier, president/CEO of Members Credit Union, Stamford, Conn., describes how a partnership with credit unions in Trinidad & Tobago has aided youth outreach efforts. READ MORE

A Rock Star Wannabe

April 26, 2010
‘Marketing is a great profession for those who like to daydream about what could be.’ Who : Eve Marie Hernández What: VP, Marketing, Generations FCU Where: San Antonio On winning the Texas CU League’s 2009 Marketer of the Year Award : I must share the kudos. The award definitely goes... READ MORE

Youth marketing: Be the go-to CU

April 18, 2010
The more you target youth, the better off your credit union will be years down the road. But first you’ll need the right tools to connect with young people, according to “Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members,” a white paper by the CUNA Marketing &... READ MORE

Social Media Policy a Must

March 30, 2010
Social media is woven into the business fabric for many credit unions and employees. But how far should you go to guide employees’ social networking activities and prevent or reduce employment-related problems? Consider eight tips from workforce.com : 1. Develop a social media/networking policy. Use it to frame acceptable and... READ MORE

Dora Maxwell Award Winners: Part II

March 17, 2010
Credit union pioneer Dora Maxwell organized hundreds of credit unions, developed volunteer organizer clubs, and worked tirelessly on behalf of the poor. Here’s the second installment of 2010 Dora Maxwell Social Responsibility Award winners. Student-run branch To expand its community outreach and provide students with hands-on financial experience, Clarence Community... READ MORE

CUs' Top 10 Branding Challenges

March 16, 2010
Credit unions’ branding challenges fall in 10 main categories: 1. Misunderstanding what a brand is and why it matters It’s important to have a brand strategy that’s embraced by the entire organization. If your staff doesn’t get it, you can’t expect members to embrace your brand.... READ MORE

Ten Tweets You Should Never Send

March 09, 2010
"You’re boring. That’s why people are ignoring you.” Seth Godin , marketing guru By Jeffry Pilcher If you’re at all familiar with Twitter , then you know its users have struggled with one basic problem since the service was launched: mundane and trivial tweets. Things have improved recently, and now... READ MORE

Is It Time for a National Ad Campaign?

February 19, 2010
Darla Dernovsek Focus Attracting consumers who are outraged at banks may require replacing “diluted, soft” advertising themes with hard-hitting messages. Statewide awareness campaigns are creating significant membership growth. Board focus: Consumers’ dissatisfaction with banks gives CUs a historic chance to gain market share. Proponents say CUs need to get... READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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