Marketing

Welcome Hispanic Members

October 01, 2010
Walk into your branches as if it were the first time and you didn't speak English. READ MORE

FTC Proposes Rule to Ban Deceptive Mortgage Ads

September 28, 2010
The agency's enforcement program has included many cases against mortgage lenders, brokers, and others for allegedly deceptive mortgage advertising. READ MORE

Five Tips to Generate Sales in Any Economy

September 22, 2010
If your staff can sell now, they can sell in any economy. READ MORE

Celebrate Hispanic Heritage Month

September 21, 2010
Hispanic Heritage Month, which runs Sept. 15 to Oct. 15, celebrates the rich history and diverse culture of the nation's largest minority group. And there's a lot to celebrate. READ MORE

New Immigrants Face Unique Financial Challenges

September 13, 2010

Are non-English-speaking consumers at a disadvantage when it comes to conducting their financial affairs?

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On My Mind: What's a Credit Union?

August 30, 2010
Credit unions have a tremendous amount of work to do to move the needle on consumer awareness. READ MORE

Understanding Hispanic Culture Key to Serving the Community

August 25, 2010

Understanding the Hispanic culture is the key to successfully providing financial services to the fastest-growing minority group in the U.S.

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The Bottom Line on Boomers

August 20, 2010
Here are steps your CU can take to help retain boomer members. READ MORE

The Latino Digital Divide: Native-Born vs. Foreign-Born

August 12, 2010
The nativity differences are especially pronounced when it comes to internet use. READ MORE

Outreach Nets Massive Opt-In for Spanish Statements

August 11, 2010
Creating special promotions around holidays and events, such as Cinco de Mayo and Hispanic Heritage Month in October also attracts Hispanic members. READ MORE

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