Marketing

Young & Unaware

August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports. READ MORE

‘Break Up With Your Bank,’ CU Tells Members

August 26, 2011
CU aims to convince young adults to spurn higher-priced banks. READ MORE

Baby Boomers Less Optimistic About Retirement

August 23, 2011
Report divides boomer retirees into five segments. READ MORE

QR Codes Track Ad Effectiveness

August 22, 2011
The barcode-like graphics allow those viewing an advertisement to get more information about a product or service using their smart phone. READ MORE

Turn Nonmembers Into Members

August 10, 2011
As banks rebound, did CUs miss the perfect opportunity to grow marketshare? READ MORE

CU Members Today and Tomorrow

August 08, 2011
"If we're not growing, we're rotting," CUNA researcher says. READ MORE

Is CU PFI Growth Sustainable?

August 01, 2011
More members consider CUs to be their primary financial institutions. But is this rise just a temporary flight to safety? READ MORE

Are Your Members Merely Satisfied or Truly Loyal?

July 18, 2011
Satisfaction and loyalty are distinct concepts, notes CUNA’s 2011-2012 Survey of Potential Members. READ MORE

Branch Design Traditions to Abandon

July 14, 2011
Consider members’ path through the branch, including 'sight lines' and 'dwell zones.' READ MORE

CUs Serve Only One Master

July 01, 2011
What's the single most enduring factor giving credit unions a competitive edge? READ MORE

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