Marketing

The Consumer Awareness Crisis

February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation? READ MORE

New Web Tool Will Help CUs Grow Membership

February 16, 2011
New tool will help tell the CU story and encourage consumers nationwide to join CUs. READ MORE

Seven Savings Tricks for Gen Y

February 14, 2011
The term “gen Y savings” is an oxymoron. READ MORE

Reach Out to Tomorrow’s Members

February 09, 2011
Make a good impression on young members early to ensure their future loyalty and your CU's growth. READ MORE

Challenge Your Marketing Assumptions

February 08, 2011
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.' READ MORE

Early Mistakes Lead to Life's Purpose

February 01, 2011
Youth financial education is a personal priority for Suncoast Schools FCU's Juli Lewis. READ MORE

Marketing to Hispanics? Find the Right Translator

January 24, 2011
CUs sometimes fall short when translating marketing messages from English to Spanish. READ MORE

Millennials Need CUs—They Just Haven’t Met You Yet

January 18, 2011
A Microsoft white paper explores what millennials and boomers think about financial institutions and personal financial management tools. READ MORE

Drive Your Members Wild

December 29, 2010
The key to making your CU thrive is to keep members so happy they'll not only stay, they'll refer their friends and family. READ MORE

Raise Gift Cards Above the Clutter

December 01, 2010
Promote gift cards to SEGs to use as bonuses or spot awards. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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