Marketing

Gen Y: ‘Go Where They Are’

November 21, 2011
Generation Y wants to bank on its own terms, says Public Service CU's Andre Iervolino. READ MORE

CU Offers Cure for ‘Bankitis’

November 18, 2011
Innovative Public Service CU campaign targets Gen Y members. READ MORE

The Real Story About Bank Transfer Day

November 14, 2011
More consumers than ever heard for the first time that they can save money at a CU. READ MORE

‘Spokesgal’ Engages Potential Members

November 08, 2011
A Fort Worth Community CU initiative helps it connect with and empower women, increase product and service awareness, and grow membership. READ MORE

CUs Nationwide Report Transfer Day Membership Growth

November 07, 2011
CUs from various regions report membership, deposit growth. READ MORE

CUNA Celebrates Bank Transfer Day

November 04, 2011
‘It’s fun to see the awareness out there.’ READ MORE

CUs Gear Up for Bank Transfer Day

November 04, 2011
Many CUs prepare for Bank Transfer Day (Nov. 5) by offering member referral bonuses, promoting the credit union difference, offering prizes and cash-back promotions, and taking other measures. READ MORE

Be Careful When Wooing Angry Bank Customers

November 03, 2011
Four steps CUs should implement before marketing to frustrated bank customers. READ MORE

With Fees in Focus, Share the CU Difference

November 02, 2011
What marketing strategies should CUs employ as bank fees make headlines? READ MORE

Don’t Be a Boiling Frog

November 01, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it. READ MORE

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