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CUs Gear Up for Bank Transfer Day

November 04, 2011
Many CUs prepare for Bank Transfer Day (Nov. 5) by offering member referral bonuses, promoting the credit union difference, offering prizes and cash-back promotions, and taking other measures. READ MORE

Be Careful When Wooing Angry Bank Customers

November 03, 2011
Four steps CUs should implement before marketing to frustrated bank customers. READ MORE

With Fees in Focus, Share the CU Difference

November 02, 2011
What marketing strategies should CUs employ as bank fees make headlines? READ MORE

Don’t Be a Boiling Frog

November 01, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it. READ MORE

‘Dr. Penny’ Offers Gen Y Diagnosis

November 01, 2011
Tia Anderson’s prescription for attracting members of generation Y: Conduct banking on their terms. READ MORE

Five Steps for Effective Social Media Marketing

October 16, 2011
A well-developed social media strategy can provide the framework for logistical workflow, keeping financial institutions focused and helping them achieve their objectives. READ MORE

Ask Gen Y What It Wants

October 13, 2011
‘The outside-in approach to innovation starts with the customer.’ READ MORE

Growing Younger

September 26, 2011
'How do we get more young people to become members?' That’s more than just the topic du jour for credit unions. It’s a strategic imperative. READ MORE

CU Promotes 'People Powered Banking'

September 21, 2011
Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer. READ MORE

Boomer Women: A Market Superpower

September 20, 2011
Despite its size, many financial institutions take the female boomer market for granted. READ MORE
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Recent Discussion

In remembering Warren, the first thing I think of was his smile. He was a gentle, caring man who always thought of others first. I was honored to be a part of the MiOpportinidad project with Affinity Credit Union, Warren and Miriam. His hard work and dedication to that project was inspirational. Warren so deserves this award.

The author really understands the credit union philosophy and I really enjoyed the analogy of his bathroom remodel. The only thing missing was pictures of the finished bathroom! :)

Thank you Phillip for showing the differences between a Big Bank that is only looking to sell you products and a Credit Union that actually looks out for its members needs. Great article!

I love and give a standing ovation to Ron Kase and to other caring people just as much as those who passed away on 2012 like Warren Morrow at Des Moines Iowa. He worked hard for those who are under-served an under-represented, but wasn't mentioned in your magazine. It may be beneficial for the entire world to know about his accomplishments no for his benefit, obviously, but to increase the number of positive and caring people and to add members the CU. Just ask Coopera Consulting at Des Moines Iowa about Warren Morrow's legacy.

That’s right Lisa. The servicing rule would not require a credit union to create its own policies and procedures if all aspects of the servicing are delegated to a sub-servicer. However, remember that the credit union will have to conduct due diligence on the sub-servicer to make sure it is following the minimum requirements for policies and procedures. Unfortunately, even those credit unions that use a third party servicer will need to have a working knowledge of the CFPB’s servicing rule.

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