Marketing

Spread The Word To Generation Y

August 01, 2005
Spread The Word To Generation Y August 1, 2005 By Bill Klewin You've assembled an excellent lending operation in your credit union. But don't relax, thinking now that you've built it, they'll come. You've built it, but they'll come only if you tell them about it. Getting the word out... READ MORE

David DiCosola: Already A Major Leaguer

August 01, 2005
David DiCosola: Already A Major Leaguer August 1, 2005 Who: David DiCosola What: President/CEO Where: First Miami University Student & Alumni FCU How I learned about CUs: Through an internship program offered at Miami University of Ohio. There were various fliers around campus and I thought working at the credit... READ MORE

Reputation Marketing: Make Lemonade Out Of Lemons And License Plates

July 01, 2005
Reputation Marketing: Make Lemonade Out Of Lemons And License Plates July 1, 2005 1. Prevention 2. When a crisis occurs By Clark Crowdus Here's the latest counter-intuitive marketing trend: Go to jail--improve your reputation. Martha Stewart isn't the only brand name capitalizing on a founder's stint in jail. A prominent... READ MORE

How Do You Encourage Members To Save?

July 01, 2005
How Do You Encourage Members To Save? July 1, 2005 We publish articles in our newsletters and we create brochures and inserts noting the importance and benefits of saving. These efforts also educate members about promotions or incentives related to deposit products. We try to entice members with incentives, such... READ MORE

CUNA Report Highlights Service To Members Of Modest Means

June 01, 2005
CUNA Report Highlights Service To Members Of Modest Means June 1, 2005 The stories of how eight credit unions have succeeded in their missions to provide financial services to low- to moderate-income (LMI) members--all while maintaining a strong bottom line and addressing any regulatory concerns--are highlighted in a recently released... READ MORE

Want To Make News? Be Consistent And Persistent

May 01, 2005
Want To Make News? Be Consistent And Persistent May 1, 2005 By Kevin Tanzillo If your credit union decides to start doing public relations (PR)--using the news media to increase your visibility--the most important thing to remember is that to be successful, public relations must be an ongoing priority. PR... READ MORE

Measurement Must Drive Your Marketing Program

May 01, 2005
Measurement Must Drive Your Marketing Program May 1, 2005 By Clark Crowdus Less than 23 months. That's how long chief marketing officers (CMO) at the world's top 100 companies remain in their jobs on average, according to a recent survey by the executive search firm Spencer Stuart. Corporate governance reform... READ MORE

Six Questions To Ask Before Conducting E-Marketing

May 01, 2005
Six Questions To Ask Before Conducting E-Marketing May 1, 2005 By Patrick Totty Despite the ubiquity and importance of Web- and e-mail-based communications, e-marketing consumes a surprisingly small portion of credit unions' marketing budgets. Before launching an e-marketing campaign, advises Rich Weissman, president/CEO of The Database Marketing Agency Inc. in... READ MORE

Customized Media Helps CUs Compete

May 01, 2005
Customized Media Helps CUs Compete May 1, 2005 By Carol Brenner Although today's credit unions continue to thrive in an atmosphere of strong competition from banks and other financial service providers, they face issues ranging from electronic check conversions to bank attacks. To succeed, credit unions need to find a... READ MORE

The ABCs Of Student CUs

April 01, 2005
The ABCs Of Student CUs April 1, 2005 By Lauren Geerdes Walk into the Annandale, Va., Atom branch of Apple Federal Credit Union and you'll find the usual papers to process, hands to shake, members to serve, and questions to answer. But look a little closer at the employees and... READ MORE

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