Marketing

The ABCs Of Student CUs

April 01, 2005
The ABCs Of Student CUs April 1, 2005 By Lauren Geerdes Walk into the Annandale, Va., Atom branch of Apple Federal Credit Union and you'll find the usual papers to process, hands to shake, members to serve, and questions to answer. But look a little closer at the employees and... READ MORE

CO-OP Network Launches CU Marketing Program

April 01, 2005
CO-OP Network Launches CU Marketing Program April 1, 2005 CO-OP Network, Ontario, Calif., has introduced an online service that allows member credit unions to customize and purchase an array of marketing materials. Available on the CO-OP Network Extranet, the "Credit Union Marketing Program" is designed to educate cardholders to recognize... READ MORE

Integrate Political Involvement With Marketing

March 01, 2005
Integrate Political Involvement With Marketing March 1, 2005 Since the national debate culminating in the passage of H.R. 1151, the Credit Union Membership Access Act, in 1998, few can argue that political involvement is fundamental to the credit union movement's future. Just as CEOs and directors have an obligation to... READ MORE

20 Ways CUs Will Celebrate Youth Week

March 01, 2005
20 Ways CUs Will Celebrate Youth Week March 1, 2005 From pizza parties to teen financial management seminars, credit unions celebrate National Credit Union Youth Week (April 17-23) in a variety of creative ways. Along the way, they'll create loyal, educated young members. Credit unions share 20 ideas they'll employ:... READ MORE

CU Award Winners Transcend Financial Education

February 01, 2005
CU Award Winners Transcend Financial Education February 1, 2005 By Philip Heckman 'It's not just financial education. It's also media and political education.' That's how judge Angie Pidde explained what made the Michigan Credit Union League stand out as a winner of a 2004 Desjardins Youth Financial Education Award. Last... READ MORE

Top 10 New Tax Year Resolutions You Can Actually Keep

February 01, 2005
Top 10 New Tax Year Resolutions You Can Actually Keep February 1, 2005 You've just finished your year-end planning for your 2004 tax return. Now it's time to give some thought to the 12 months ahead. What are the most important steps you can take in 2005 to improve your... READ MORE
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