Marketing

VCCU Launches 'Get fit' Campaign During Winter Olympics

April 01, 2006
VCCU Launches 'Get fit' Campaign During Winter Olympics April 1, 2006 Poised. Ready for the countdown to begin. Ventura (Calif.) County Credit Union's 'Get fit' campaign debuted in time for the 2006 Winter Olympics in Torino, Italy. The yearlong promotion kicked off with a 30-second commercial airing on local NBC-owned... READ MORE

AMOCO FCU Puts A Twist On Its Annual Meeting

April 01, 2006
AMOCO FCU Puts A Twist On Its Annual Meeting April 1, 2006 AMOCO Federal Credit Union, Texas City, Texas, hosted more than 1,700 credit union members and their families at its 69th Annual Meeting and Membership Expo. The evening's theme, 'Super Heroes Uniting to Save Members,' was visible everywhere, from... READ MORE

LCCU Workshops Attract 508 North Carolina Latinos

April 01, 2006
LCCU Workshops Attract 508 North Carolina Latinos April 1, 2006 Latino Community Credit Union (LCCU), Durham, N.C., had 508 participants in its Spanish-language financial education workshops during January 2006. 'Educating our members about the U.S. financial system is a key part of our mission,' says Erika Bell, LCCU's director of... READ MORE

Name Change Puts 'Trust' In Identity

April 01, 2006
Name Change Puts 'Trust' In Identity April 1, 2006 Identrus Inc., San Francisco, has unveiled a new name--IdenTrust --marking a significant step in its overall corporate strategy to further strengthen trust in identity use and authentication for financial institutions, corporations, and government entities. 'Our new brand communicates our commitment to... READ MORE

When A Big Player Moves, You Must Too

March 01, 2006
When A Big Player Moves, You Must Too March 1, 2006 By Clark Crowdus Attention shoppers! Google is entering the payments business. The search behemoth recently acknowledged publicly that it's testing and will soon launch an Internet-payment service called GBuy. A major competitor, PayPal, a subsidiary of eBay and the... READ MORE

Five Common Marketing Pitfalls

March 01, 2006
Five Common Marketing Pitfalls March 1, 2006 By Lisa Renner Avoid these marketing pitfalls at all costs: 1) Shoot-from-the-hip strategy. 'I know what they want' without researching themarket to determine your desired market's needs, wants, and potential. 2) Lack of forecasting and measurement. Just because your credit union has alwaysoffered... READ MORE

Lessons From A CUSO Leader

February 01, 2006
Lessons From A CUSO Leader February 1, 2006 Who: Lisa Renner What: CEO Where: CU Holding Co. LLC and Beyond Marketing LLC, Lenexa, Kan., CUSOs owned by Mazuma Credit Union , Kansas City, Mo. What's the biggest challenge in managing CU and CUSO cultures? Understanding and respecting that these should... READ MORE

Lessons From Serving Low-Income members

January 01, 2006
Lessons From Serving Low-Income members January 1, 2006 By Cathy Fleming Credit unions that lend to people of modest means often realize both tangible and intangible benefits by expanding low-income members' financial options. Some say low-income members are more devoted to credit unions because they can't obtain affordable financial services... READ MORE

The American Pamplona: Leveraging Consumer Optimism

January 01, 2006
The American Pamplona: Leveraging Consumer Optimism January 1, 2006 By Clark Crowdus America has its own version of 'The Running of the Bulls' at Pamplona, Spain. It's called 'Black Friday.' This year, Wal-Mart and other discounters slashed prices to the point where they created a near frenzy on the traditional... READ MORE

A Bottom-Up Approach To New Product Strategies

December 01, 2005
A Bottom-Up Approach To New Product Strategies December 1, 2005 By Clark Crowdus Cities throughout America suddenly are getting offers they can't refuse from outfits such as Google, which recently proposed wiring the entire city of San Francisco for Wi-Fi--gratis. (Wi-Fi stands for 'wireless fidelity,' which provides a wireless Internet... READ MORE

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