Marketing

Member Growth South of the Border

October 01, 2007
Member Growth South of the Border October 1, 2007 Slow membership growth isn't a problem just for U.S. credit unions. Susana Len, marketing manager for Caja Libertad, shares how the Quertaro, Mexico, credit union addresses this issue. What challenges does Caja Libertad face when acquiring new members? 1. Loss of... READ MORE

Members Go For Gift Cards

October 01, 2007
Members Go For Gift Cards October 1, 2007 By Cathy Fleming Gift cards might not be big money-makers for credit unions. But members like the convenience the cards provide, and credit union executives find value in adding the cards to their product lineup. Sarah Canepa Bang, CEO of Financial Service... READ MORE

E-mail Spam Wars

September 01, 2007
E-mail Spam Wars September 1, 2007 By Ron Daly Here's the good news: The ongoing battle to fight spam is making real progress. Internet service providers (ISP) are using more sophisticated and improved spam filters to catch unwanted e-mails and online scams. And consumers are more vigilant in managing their... READ MORE

Serving the Underserved: Mobile Could Be Key

September 01, 2007
Serving the Underserved: Mobile Could Be Key September 1, 2007 By Roy W. Urrico Financial institutions should look to the 17.5 million people who are underbanked as a potential market in light of its size, demand for financial services, and demonstrated willingness to embrace mobile technology. So says a white... READ MORE

NFCDCU Supports Next-Generation Leaders

September 01, 2007
NFCDCU Supports Next-Generation Leaders September 1, 2007 By Darla Dernovsek The National Federation of Community Development Credit Unions (NFCDCU) continually looks for ways to partner CDCUs with other credit unions and experts, develop targeted training, and form issue-specific networking groups. One of those groups is the Youth Credit Union Network... READ MORE

What Makes a Successful Youth Program?

August 01, 2007
What Makes a Successful Youth Program? August 1, 2007 By Cathy Fleming A recent creditunionmagazine.com  Instant Poll identified "youth outreach" as the best way to boost credit unions' stagnant member growth. After all, credit unions are in the midst of a major decline in the number of peak borrowers—members age... READ MORE

Capture the Clicks: Internet Advertising That Works

August 01, 2007
Capture the Clicks: Internet Advertising That Works August 1, 2007 Many new frontiers have opened during the 10+ years the World Wide Web has been up and running. But even after a decade, there's one area that still leaves many executives befuddled: online advertising. And if you're still puzzling over... READ MORE

Riding Out the Storm

August 01, 2007
Riding Out the Storm August 1, 2007 By Dianne Molvig On June 14, 2007, $1 billion asset Landmark Credit Union , New Berlin, Wis., closed its first Rescue Refi mortgage. After the closing, the borrower wrote to the credit union to express her gratitude. "I'm thankful to Landmark," she wrote,... READ MORE

E-mail Marketing Made Easy (Part I)

July 01, 2007
E-mail Marketing Made Easy (Part I) July 1, 2007 By Lisa Forlenza We all know the "e" in e-mail stands for electronic. However, I like to think "e" also stands for easy, efficient, and effective. If you're new to the world of e-mail marketing, you may believe embarking on an... READ MORE

CUs and Social Lending: Make Banking About Sharing

July 01, 2007
CUs and Social Lending: Make Banking About Sharing July 1, 2007 By Bill Merrick Want to attract young members? Take a lesson from MySpace . The social networking site provides valuable insights into young adult consumers and how credit unions might approach this market, according to Zopa's Wade Lagrone, vice... READ MORE

What's Popular

Popular Stories

Recent Discussion

Your Say: What's Your Expected Loan Growth in 2015?

View Results Poll Archive