Marketing

Web Site Offers Marketing Resources for Shared Branching CUs

September 01, 2006
Web Site Offers Marketing Resources for Shared Branching CUs September 1, 2006 Credit Union Service Corporation (CUSC), Duluth, Ga., has simplified the shared branching marketing process for participating credit unions by creating the Marketing Resource Center (MARC). This online marketing tool will help credit unions get the shared branching message... READ MORE

Serve Hispanic Members The Right Way

August 01, 2006
Serve Hispanic Members The Right Way August 1, 2006 By Astrid Rial Credit unions are in a unique position to attract and retain Hispanic members. That's because by their cooperative, member-owned nature, they provide peace of mind and security, especially to recent Spanish-speaking immigrants who are wary of banks in... READ MORE

Make Deposits In Your Reputation Account

July 01, 2006
Make Deposits In Your Reputation Account July 1, 2006 By Clark Crowdus The stony silence of oil company CEOs in the face of criticism over record profits--while record prices are being seen at the pump globally--is emblematic of a corporate goal that's not in sync with the needs of its... READ MORE

What Makes A Good Annual Meeting?

July 01, 2006
What Makes A Good Annual Meeting? July 1, 2006   Themed Meetings  We have fun first, and then get down to business. We have a social hour followed by a dinner and entertainment. We have the business meeting at the end of the evening. We always have a themed annual... READ MORE

The 'Perfect' Branch Opening: 7 Steps

June 01, 2006
The 'Perfect' Branch Opening: 7 Steps June 1, 2006 By Mike Rowland It takes more than a red ribbon and some scissors to open a branch that will serve the needs of our community. It takes commitment. After years of slow but steady growth, our credit union converted to a... READ MORE

Unearth Treasures From Member Data

June 01, 2006
Unearth Treasures From Member Data June 1, 2006 By Cindy Heximer There are 'intelligence treasures' buried within your member data files. Chances are you're not mining these fertile sources of profitable relationships and sales and service opportunities. That treasure chest includes data about payment histories, loan types, interest rates, and... READ MORE

IT Specialists Bridge The Communication Gap

June 01, 2006
IT Specialists Bridge The Communication Gap June 1, 2006 By Tom Carpenter As credit unions integrate technology into business operations, information technology (IT) specialists are taking on more corporate responsibilities. Most organizations expect IT staff members to communicate effectively with others as their positions become more visible. Historically, IT departments... READ MORE

CU Promotes Membership Benefits At Festival De La Familia

June 01, 2006
CU Promotes Membership Benefits At Festival De La Familia June 1, 2006 Schools Financial Credit Union staff was on-site to extend Banking for EveryoneSM to the community at California's premier cultural event, the Festival de la Familia, held April 30, 2006, at Cal Expo. The $1.2 billion asset credit union... READ MORE

Lessons From An Award-Winning Marketer

May 01, 2006
Lessons From An Award-Winning Marketer May 1, 2006 Who: Mark Holmes What: Vice president of marketing Where: Eastern Financial Florida CU, Miramar The most satisfying aspects of working in marketing: The diversity of opportunities is the main attraction. You get to be creative, of course. But you also get to... READ MORE

'You Belong' Campaign Spreads STCU's Message

May 01, 2006
'You Belong' Campaign Spreads STCU's Message May 1, 2006 By Darla Dernovsek Creating and sustaining a brand helps create an environment that welcomes the credit union message. The impact can be even greater when a credit union widens its field of membership through a community charter or select employee group... READ MORE

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