Marketing

Videos: Humor Is Serious Business

November 01, 2006
Videos: Humor Is Serious Business November 1, 2006 By Bill Merrick Humor is the most versatile tool in the community credit union's marketing arsenal, says Stan Baron, CEO of $305 million asset Chetco Federal Credit Union, Harbor, Ore. 'Members want to be informed and entertained,' says Baron. 'Humor is the... READ MORE

Find Buried Treasure Within Member Interactions

November 01, 2006
Find Buried Treasure Within Member Interactions November 1, 2006 By Lynn Grogan Credit unions face significant challenges today--rising interest rates, industry consolidation, bringing in new business, and maintaining members' loyalty. In response, many credit unions are recognizing the importance of leveraging the information derived from everyday interactions between their members... READ MORE

Survey: CUs Expand Service to Hispanic Market

October 01, 2006
Survey: CUs Expand Service to Hispanic Market October 1, 2006 Credit unions with a significant number of potential Hispanic members--identified as at least 11% of their field of membership--reach out to serve that market. That's one finding from a new survey by the Credit Union National Association's (CUNA) Hispanic Resource... READ MORE

CU Marketing is 'Schizophrenic'

September 01, 2006
CU Marketing is 'Schizophrenic' September 1, 2006 By Allen Howie What separates credit unions from banks? Until now, it has been lower loan rates, higher savings rates, and lower fees. In addition, it has been a strong commitment to serving the needs of a particular group or community, especially lower-income... READ MORE

Faulty Marketing Threatens Safe Deposit Integrity

September 01, 2006
Faulty Marketing Threatens Safe Deposit Integrity September 1, 2006 By David P. McGuinn If your credit union provides safe deposit box services, beware faulty marketing practices that might create confusion, erode consumer confidence, or evoke accusations of false advertising. Almost anyone who has a credit union account recognizes the National... READ MORE

Pentagon FCU Offers 'Financial Responsibility 101'

September 01, 2006
Pentagon FCU Offers 'Financial Responsibility 101' September 1, 2006 School's in session at the nation's third-largest federal credit union. Pentagon Federal Credit Union's "Financial Responsibility 101" offer encourages members with college-bound students to open accounts in preparation for life on campus and beyond. "For a lot of college students, that... READ MORE

Web Site Offers Marketing Resources for Shared Branching CUs

September 01, 2006
Web Site Offers Marketing Resources for Shared Branching CUs September 1, 2006 Credit Union Service Corporation (CUSC), Duluth, Ga., has simplified the shared branching marketing process for participating credit unions by creating the Marketing Resource Center (MARC). This online marketing tool will help credit unions get the shared branching message... READ MORE

Serve Hispanic Members The Right Way

August 01, 2006
Serve Hispanic Members The Right Way August 1, 2006 By Astrid Rial Credit unions are in a unique position to attract and retain Hispanic members. That's because by their cooperative, member-owned nature, they provide peace of mind and security, especially to recent Spanish-speaking immigrants who are wary of banks in... READ MORE

Make Deposits In Your Reputation Account

July 01, 2006
Make Deposits In Your Reputation Account July 1, 2006 By Clark Crowdus The stony silence of oil company CEOs in the face of criticism over record profits--while record prices are being seen at the pump globally--is emblematic of a corporate goal that's not in sync with the needs of its... READ MORE

What Makes A Good Annual Meeting?

July 01, 2006
What Makes A Good Annual Meeting? July 1, 2006   Themed Meetings  We have fun first, and then get down to business. We have a social hour followed by a dinner and entertainment. We have the business meeting at the end of the evening. We always have a themed annual... READ MORE

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