Marketing

CU, Consulate Sign Pact

December 01, 2007
CU, Consulate Sign Pact December 1, 2007 A new partnership between $76 million asset West Texas Credit Union , El Paso, and the Mexican Consulate in El Paso provides free educational opportunities to Mexican nationals living in the U.S. West Texas Credit Union's "Plaza Comunitaria," a learning program of the... READ MORE

WOCCU Immersion Program Transfers Ideas to U.S.

December 01, 2007
WOCCU Immersion Program Transfers Ideas to U.S. December 1, 2007 Credit union leaders from nine states learned firsthand new ways to market to the underserved Hispanic population when they traveled to Mexico as part of the World Council of Credit Unions' (WOCCU) first Hispanic Marketing Immersion Program. Participants from 14... READ MORE

Nine Morals for Member-Centric Branding

November 01, 2007
Nine Morals for Member-Centric Branding November 1, 2007 "Creating beliefs in the hearts and minds of your customers about you, your company, your values—your brand—is the core element of success. That means keeping the promises you make … and even the ones you imply," says author Scott Deming. Deming uses... READ MORE

E-Mail Marketing for the Third Screen

November 01, 2007
E-Mail Marketing for the Third Screen November 1, 2007 Mobile e-mail adoption traditionally has been strongest among young, affluent business users. But as the cost of smart phones and personal digital assistants (PDA) falls, marketers should prepare for a wider demographic to adopt mobile devices (a.k.a. the third screen), according... READ MORE

Don't Be a 'Zombie Brander'

October 01, 2007
Don't Be a 'Zombie Brander' October 1, 2007 By Susan Solomon Recently, a marketing student complained that her marketing materials didn't look alike. "The designs aren't similar enough. We don't look like a real brand," she said. Oh really? Is a "real brand" about conformity? Consider what your members encounter... READ MORE

Leave No Member Behind

October 01, 2007
A WOCCU initiative helps CUs reach the world’s poorest. By Bill Merrick Sebazungo Bonaventure scoots nimbly on his hands across Kigali, Rwanda’s rocky side streets. A birth defect keeps him from walking, but not from running a shoe repair business where a typical day’s work yields 500 Rwandan francs—about 91... READ MORE

Teach Youth the Finer Points of Financial Literacy

October 01, 2007
Simulation gives young adults a taste of the financial challenges they'll face in the future. READ MORE

Reach, Teach Young Adults

October 01, 2007
Reach, Teach Young Adults October 1, 2007 Author and America's Credit Union Conference & Expo speaker Anya Kamenetz describes three key economic problems plaguing young adults: 1. Student loan debt. Two-thirds of today's college students have federal loans for postsecondary education, she says, up from 35% in 1993-94. Graduates' average... READ MORE

Member Growth South of the Border

October 01, 2007
Member Growth South of the Border October 1, 2007 Slow membership growth isn't a problem just for U.S. credit unions. Susana Len, marketing manager for Caja Libertad, shares how the Quertaro, Mexico, credit union addresses this issue. What challenges does Caja Libertad face when acquiring new members? 1. Loss of... READ MORE

Members Go For Gift Cards

October 01, 2007
Members Go For Gift Cards October 1, 2007 By Cathy Fleming Gift cards might not be big money-makers for credit unions. But members like the convenience the cards provide, and credit union executives find value in adding the cards to their product lineup. Sarah Canepa Bang, CEO of Financial Service... READ MORE
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