Marketing

What Makes a Successful Youth Program?

August 01, 2007
What Makes a Successful Youth Program? August 1, 2007 By Cathy Fleming A recent creditunionmagazine.com  Instant Poll identified "youth outreach" as the best way to boost credit unions' stagnant member growth. After all, credit unions are in the midst of a major decline in the number of peak borrowers—members age... READ MORE

Capture the Clicks: Internet Advertising That Works

August 01, 2007
Capture the Clicks: Internet Advertising That Works August 1, 2007 Many new frontiers have opened during the 10+ years the World Wide Web has been up and running. But even after a decade, there's one area that still leaves many executives befuddled: online advertising. And if you're still puzzling over... READ MORE

Riding Out the Storm

August 01, 2007
Riding Out the Storm August 1, 2007 By Dianne Molvig On June 14, 2007, $1 billion asset Landmark Credit Union , New Berlin, Wis., closed its first Rescue Refi mortgage. After the closing, the borrower wrote to the credit union to express her gratitude. "I'm thankful to Landmark," she wrote,... READ MORE

E-mail Marketing Made Easy (Part I)

July 01, 2007
E-mail Marketing Made Easy (Part I) July 1, 2007 By Lisa Forlenza We all know the "e" in e-mail stands for electronic. However, I like to think "e" also stands for easy, efficient, and effective. If you're new to the world of e-mail marketing, you may believe embarking on an... READ MORE

CUs and Social Lending: Make Banking About Sharing

July 01, 2007
CUs and Social Lending: Make Banking About Sharing July 1, 2007 By Bill Merrick Want to attract young members? Take a lesson from MySpace . The social networking site provides valuable insights into young adult consumers and how credit unions might approach this market, according to Zopa's Wade Lagrone, vice... READ MORE

Marketing: Ask the Right Questions

June 01, 2007
Marketing: Ask the Right Questions June 1, 2007 By Rich Jones Marketers have learned how to use market research and parse member data to yield better results from their marketing campaigns. Using member data we can create models and segment members based upon these models with one goal: to send... READ MORE

Member Growth the Paraguayan Way

June 01, 2007
Member Growth the Paraguayan Way June 1, 2007 One lesson U.S. credit unions can learn from their Paraguayan peers: Be passionate about spreading the credit union gospel, Bill Raker, CEO of $691 million asset US Federal Credit Union , Burnsville, Minn., tells Credit Union Magazine . What did you learn... READ MORE

Vancity CU Finds its Niches

June 01, 2007
Vancity CU Finds its Niches June 1, 2007 Kelly McNeill-Sproxton, manager of relationship marketing for Vancity Savings Credit Union, Vancouver, B.C., shares with Credit Union Magazine the $6.4 billion asset institution's "thin and deep" strategy to target like-minded member segments. How big of a priority is member growth for Vancity?... READ MORE

Wild About Marketing

May 01, 2007
Wild About Marketing May 1, 2007 By Dianne Molvig Receiving top honors at this year's CUNA Marketing & Business Development Council Conference in Las Vegas were: Martin Kelly, Marketing Professional of the Year. Kelly is senior vice president of marketing and business development at $715 million asset US Federal Credit... READ MORE

Why Don't You Target the Hispanic Market?

May 01, 2007
Why Don't You Target the Hispanic Market? May 1, 2007 By Tony Malaghan The latest U.S. Census Bureau population estimates put the U.S. Hispanic population at 42.7 million, or 14.4% of the U.S. population. This means one out of seven U.S. inhabitants are Hispanic. The Bureau projects by 2050 the... READ MORE

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