Marketing

At Bethex FCU, Business as Usual Won't Cut it

January 01, 2007
At Bethex FCU, Business as Usual Won't Cut it January 1, 2007 By Cathy Fleming Making loans to people with no job or 'on the books' income? Accepting promises to pay with no credit history? At $11 million asset Bethex Federal Credit Union , such practices are the rule, not... READ MORE

Membership Growth: The Better Thief Wins

January 01, 2007
Membership Growth: The Better Thief Wins January 1, 2007 By Rich Jones How do you grow a credit union in static or congested market? Growth is static in Elevations Credit Union's primary market, Boulder, Colo. The 2004 census information was depressing--Boulder County grew by 957 people. That's not to say... READ MORE

Training Program Improves Service to Underserved Latino Community

January 01, 2007
Training Program Improves Service to Underserved Latino Community January 1, 2007 Credit unions will have help tailoring their products and services for the underserved Latino community through an expanded agreement between IBT Enterprises LLC , Norcross, Ga., and CUNA Strategic Services . Under the new program, credit unions can reach... READ MORE

Didier Unveils Shift in Secure Card Manufacturing

January 01, 2007
Didier Unveils Shift in Secure Card Manufacturing January 1, 2007 Didier Printing , Fort Wayne, Ind., announces the implementation of OSCAR, the manifestation of a series of innovations that dramatically improves the quality and delivery cycles for secure bankcard plastics. OSCAR brings benefit to the short run secure card market... READ MORE

Videos: Humor Is Serious Business

November 01, 2006
Videos: Humor Is Serious Business November 1, 2006 By Bill Merrick Humor is the most versatile tool in the community credit union's marketing arsenal, says Stan Baron, CEO of $305 million asset Chetco Federal Credit Union, Harbor, Ore. 'Members want to be informed and entertained,' says Baron. 'Humor is the... READ MORE

Find Buried Treasure Within Member Interactions

November 01, 2006
Find Buried Treasure Within Member Interactions November 1, 2006 By Lynn Grogan Credit unions face significant challenges today--rising interest rates, industry consolidation, bringing in new business, and maintaining members' loyalty. In response, many credit unions are recognizing the importance of leveraging the information derived from everyday interactions between their members... READ MORE

Survey: CUs Expand Service to Hispanic Market

October 01, 2006
Survey: CUs Expand Service to Hispanic Market October 1, 2006 Credit unions with a significant number of potential Hispanic members--identified as at least 11% of their field of membership--reach out to serve that market. That's one finding from a new survey by the Credit Union National Association's (CUNA) Hispanic Resource... READ MORE

CU Marketing is 'Schizophrenic'

September 01, 2006
CU Marketing is 'Schizophrenic' September 1, 2006 By Allen Howie What separates credit unions from banks? Until now, it has been lower loan rates, higher savings rates, and lower fees. In addition, it has been a strong commitment to serving the needs of a particular group or community, especially lower-income... READ MORE

Faulty Marketing Threatens Safe Deposit Integrity

September 01, 2006
Faulty Marketing Threatens Safe Deposit Integrity September 1, 2006 By David P. McGuinn If your credit union provides safe deposit box services, beware faulty marketing practices that might create confusion, erode consumer confidence, or evoke accusations of false advertising. Almost anyone who has a credit union account recognizes the National... READ MORE

Pentagon FCU Offers 'Financial Responsibility 101'

September 01, 2006
Pentagon FCU Offers 'Financial Responsibility 101' September 1, 2006 School's in session at the nation's third-largest federal credit union. Pentagon Federal Credit Union's "Financial Responsibility 101" offer encourages members with college-bound students to open accounts in preparation for life on campus and beyond. "For a lot of college students, that... READ MORE
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