Marketing

Video: Spread the Safety & Soundness Message

November 01, 2008
Video: Spread the Safety & Soundness Message November 1, 2008 Let members know that the Emergency Economic Stabilization Act of 2008 increases savings insurance coverage at federally insured credit unions from $100,000 to $250,000. CUNA economist Mike Schenk explains how accounts in federally insured credit unions are backed by the... READ MORE

America's CUs: For the People for 100 Years

November 01, 2008
America's CUs: For the People for 100 Years November 1, 2008 By Lucy Harr In the coming months, America's credit unions will celebrate the 100th anniversary of their U.S. origins. Just as the ancient Romans built stone pillars—milestones—to mark their progress on the Appian Way, historical milestones allow us to... READ MORE

How to Attract Hispanic Members: Part II

November 01, 2008
November 1, 2008 U.S. credit union executives seeking insights into Mexican culture and marketing strategies—or who simply want to brush up on their Spanish—have a training option that combines Spanish classes, visits to Mexican credit unions, and a home stay with a Mexican family. The World Council of Credit Unions'... READ MORE

The Fed Revises Ad Requirements

November 01, 2008
The Fed Revises Ad Requirements November 1, 2008 By Mike McLain The Federal Reserve Board's recent amendments to Regulation Z concerning mortgages made amendments to the advertising requirements for all open-end mortgages such as home equity lines of credit (HELOC) and all closed-end mortgages. Credit unions will be required to... READ MORE

Tell the CU Story During Turbulent Times

November 01, 2008
Tell the CU Story During Turbulent Times November 1, 2008 By Beth Stetenfeld Amid the buyouts, bailouts, and general unease of the current U.S. economy, "no one knows what the depth of this is going to be," says Dick Ensweiler, Texas Credit Union League president/CEO. "It will be a slow... READ MORE

What's UR txt msg Str@tegy?

October 23, 2008
What's UR txt msg Str@tegy? November 1, 2008 By Alan Berrey Two years ago my daughter, Anna, sent me her first text message. She borrowed her older brother's mobile phone and composed this question: "Where R U?" When the message arrived, I was happy to know she was thinking about... READ MORE

Seeds of Hope

October 01, 2008
Saul Gonzalez stops his motorcycle and slips on white rubber boots and black waders. A swollen stream covers the road ahead, and the Caja Popular Mexicana (CPM) field officer must find the best crossing point. He's en route to the remote... READ MORE

Want to Attract Hispanic Members? Go to the Source

October 01, 2008
October 1, 2008 By Bill Merrick U.S. credit union executives seeking insights into Mexican culture and marketing strategies—or who simply want to brush up on their Spanish—have a training option that combines Spanish classes, visits to Mexican credit unions, and a home stay with a Mexican family. The World Council... READ MORE

Keep Gen Y for Life

October 01, 2008
Keep Gen Y for Life October 1, 2008 By Beth Stetenfeld Want to attract generation Y members and keep them for life? Be ready to offer technology options that match their expectations, says Scott Klososky , founder and co-founder of several startup companies, including Shryk LLC , Oklahoma City. He... READ MORE

Enhance Remote Service Delivery

September 01, 2008
Enhance Remote Service Delivery September 1, 2008 By Darla Dernovsek Want to improve operations and ease members' access to remote banking channels? Consider these six technologies:   1. Electronic signature capture   This tool reduces paper and simplifies document storage by replacing signed paperwork with an electronic pad that "captures"... READ MORE

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