Marketing

Reach Out to the Latino Community

February 01, 2008
Reach Out to the Latino Community February 1, 2008 By Ofelia Valdez-Yeager U.S. businesses are awakening to the reality of a huge consumer market segment: the estimated 41 million people of Latino or Hispanic heritage living in this country today. It's a population segment that's growing, setting trends, and creating... READ MORE

MySpace Moves to CU Space

February 01, 2008
MySpace Moves to CU Space February 1, 2008 By Mary Mink "The Web has moved much further than the dot-org Web site. Now it's about managing your online identity on social networking sites, conversing with members on their blogs, and keeping up with what's being said about you and your... READ MORE

The Relationship Pricing Conundrum

December 01, 2007
The Relationship Pricing Conundrum December 1, 2007 By Rich Jones Credit unions are innovating incentives and relationship packages to create more member loyalty. Member loyalty is tied directly to: Engagement; Brand image; Convenience and physical proximity; and Price. Let's dissect each of these. Engagement Engagement is measured by the number... READ MORE

CU, Consulate Sign Pact

December 01, 2007
CU, Consulate Sign Pact December 1, 2007 A new partnership between $76 million asset West Texas Credit Union , El Paso, and the Mexican Consulate in El Paso provides free educational opportunities to Mexican nationals living in the U.S. West Texas Credit Union's "Plaza Comunitaria," a learning program of the... READ MORE

WOCCU Immersion Program Transfers Ideas to U.S.

December 01, 2007
WOCCU Immersion Program Transfers Ideas to U.S. December 1, 2007 Credit union leaders from nine states learned firsthand new ways to market to the underserved Hispanic population when they traveled to Mexico as part of the World Council of Credit Unions' (WOCCU) first Hispanic Marketing Immersion Program. Participants from 14... READ MORE

Nine Morals for Member-Centric Branding

November 01, 2007
Nine Morals for Member-Centric Branding November 1, 2007 "Creating beliefs in the hearts and minds of your customers about you, your company, your values—your brand—is the core element of success. That means keeping the promises you make … and even the ones you imply," says author Scott Deming. Deming uses... READ MORE

E-Mail Marketing for the Third Screen

November 01, 2007
E-Mail Marketing for the Third Screen November 1, 2007 Mobile e-mail adoption traditionally has been strongest among young, affluent business users. But as the cost of smart phones and personal digital assistants (PDA) falls, marketers should prepare for a wider demographic to adopt mobile devices (a.k.a. the third screen), according... READ MORE

Don't Be a 'Zombie Brander'

October 01, 2007
Don't Be a 'Zombie Brander' October 1, 2007 By Susan Solomon Recently, a marketing student complained that her marketing materials didn't look alike. "The designs aren't similar enough. We don't look like a real brand," she said. Oh really? Is a "real brand" about conformity? Consider what your members encounter... READ MORE

Leave No Member Behind

October 01, 2007
A WOCCU initiative helps CUs reach the world’s poorest. By Bill Merrick Sebazungo Bonaventure scoots nimbly on his hands across Kigali, Rwanda’s rocky side streets. A birth defect keeps him from walking, but not from running a shoe repair business where a typical day’s work yields 500 Rwandan francs—about 91... READ MORE

Teach Youth the Finer Points of Financial Literacy

October 01, 2007
Simulation gives young adults a taste of the financial challenges they'll face in the future. READ MORE
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