Marketing

Serving the Underserved: Mobile Could Be Key

September 01, 2007
Serving the Underserved: Mobile Could Be Key September 1, 2007 By Roy W. Urrico Financial institutions should look to the 17.5 million people who are underbanked as a potential market in light of its size, demand for financial services, and demonstrated willingness to embrace mobile technology. So says a white... READ MORE

NFCDCU Supports Next-Generation Leaders

September 01, 2007
NFCDCU Supports Next-Generation Leaders September 1, 2007 By Darla Dernovsek The National Federation of Community Development Credit Unions (NFCDCU) continually looks for ways to partner CDCUs with other credit unions and experts, develop targeted training, and form issue-specific networking groups. One of those groups is the Youth Credit Union Network... READ MORE

What Makes a Successful Youth Program?

August 01, 2007
What Makes a Successful Youth Program? August 1, 2007 By Cathy Fleming A recent creditunionmagazine.com  Instant Poll identified "youth outreach" as the best way to boost credit unions' stagnant member growth. After all, credit unions are in the midst of a major decline in the number of peak borrowers—members age... READ MORE

Capture the Clicks: Internet Advertising That Works

August 01, 2007
Capture the Clicks: Internet Advertising That Works August 1, 2007 Many new frontiers have opened during the 10+ years the World Wide Web has been up and running. But even after a decade, there's one area that still leaves many executives befuddled: online advertising. And if you're still puzzling over... READ MORE

Riding Out the Storm

August 01, 2007
Riding Out the Storm August 1, 2007 By Dianne Molvig On June 14, 2007, $1 billion asset Landmark Credit Union , New Berlin, Wis., closed its first Rescue Refi mortgage. After the closing, the borrower wrote to the credit union to express her gratitude. "I'm thankful to Landmark," she wrote,... READ MORE

E-mail Marketing Made Easy (Part I)

July 01, 2007
E-mail Marketing Made Easy (Part I) July 1, 2007 By Lisa Forlenza We all know the "e" in e-mail stands for electronic. However, I like to think "e" also stands for easy, efficient, and effective. If you're new to the world of e-mail marketing, you may believe embarking on an... READ MORE

CUs and Social Lending: Make Banking About Sharing

July 01, 2007
CUs and Social Lending: Make Banking About Sharing July 1, 2007 By Bill Merrick Want to attract young members? Take a lesson from MySpace . The social networking site provides valuable insights into young adult consumers and how credit unions might approach this market, according to Zopa's Wade Lagrone, vice... READ MORE

Marketing: Ask the Right Questions

June 01, 2007
Marketing: Ask the Right Questions June 1, 2007 By Rich Jones Marketers have learned how to use market research and parse member data to yield better results from their marketing campaigns. Using member data we can create models and segment members based upon these models with one goal: to send... READ MORE

Member Growth the Paraguayan Way

June 01, 2007
Member Growth the Paraguayan Way June 1, 2007 One lesson U.S. credit unions can learn from their Paraguayan peers: Be passionate about spreading the credit union gospel, Bill Raker, CEO of $691 million asset US Federal Credit Union , Burnsville, Minn., tells Credit Union Magazine . What did you learn... READ MORE

Vancity CU Finds its Niches

June 01, 2007
Vancity CU Finds its Niches June 1, 2007 Kelly McNeill-Sproxton, manager of relationship marketing for Vancity Savings Credit Union, Vancouver, B.C., shares with Credit Union Magazine the $6.4 billion asset institution's "thin and deep" strategy to target like-minded member segments. How big of a priority is member growth for Vancity?... READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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