Marketing

Aces of Diamonds

April 24, 2009
From left: Nancy Hutchinson, Kathryn Davis, Mary Olson Dianne Molvig Top award winners share their perspectives on marketing and business development. Top award winners at this year’s CUNA Marketing & Business Development Council Conference in San Diego were: Mary Olson , Hall of Fame inductee. Olson is vice president of... READ MORE

Hispanic Outreach: Mind the Four P's

February 20, 2009
Miriam De Dios, emerging markets director for Coopera Consulting , Des Moines, Iowa, cites four key areas credit unions must address in serving Hispanics: 1. Personnel. Hire people who are bilingual and already are connected to the Hispanic community. Train all staff about cultural differences. 2. Products . Be sure... READ MORE

Set the Stage for Sales

January 23, 2009
Carolyn Jordan Efficient, effective operations underlie sales success. A sales culture is the star of the show in today’s credit unions. Credit union professionals talk about achieving more sales and enhancing their sales culture. Yet they often fail to realize successful sales cultures are built on effective, efficient operational structures that... READ MORE

Member Service: Remote & Personal

January 23, 2009
Dianne Molvig   A remote sales force—a.k.a. relationship managers—can bring you closer to members. Time was, building relationships with members meant drawing them into your credit union to do business and then showing them what else you could do. The idea was to leverage branch traffic to generate more business.... READ MORE

Tough Times for (Small) CUs

December 23, 2008
Mike Schenk There’s no silver bullet for the current economic turmoil. Even in good times, small credit unions face unique challenges. Today’s economic mess is causing big financial and operational problems for many credit unions, but particularly for the smallest ones. National Credit Union Administration data show U.S. credit unions... READ MORE

Spotlight: Robert Cashman

December 23, 2008
‘My grandfather started as a CU volunteer in the 1940s.’ Who : Robert Cashman What : President/CEO Where : Metro CU, Chelsea, Mass. On being a third-generation CU executive: My grandfather and father preceded me at Metro. Intrigued by the idea of helping people, my grandfather started as a credit... READ MORE

Video: Spread the Safety & Soundness Message

November 01, 2008
Video: Spread the Safety & Soundness Message November 1, 2008 Let members know that the Emergency Economic Stabilization Act of 2008 increases savings insurance coverage at federally insured credit unions from $100,000 to $250,000. CUNA economist Mike Schenk explains how accounts in federally insured credit unions are backed by the... READ MORE

America's CUs: For the People for 100 Years

November 01, 2008
America's CUs: For the People for 100 Years November 1, 2008 By Lucy Harr In the coming months, America's credit unions will celebrate the 100th anniversary of their U.S. origins. Just as the ancient Romans built stone pillars—milestones—to mark their progress on the Appian Way, historical milestones allow us to... READ MORE

How to Attract Hispanic Members: Part II

November 01, 2008
November 1, 2008 U.S. credit union executives seeking insights into Mexican culture and marketing strategies—or who simply want to brush up on their Spanish—have a training option that combines Spanish classes, visits to Mexican credit unions, and a home stay with a Mexican family. The World Council of Credit Unions'... READ MORE

The Fed Revises Ad Requirements

November 01, 2008
The Fed Revises Ad Requirements November 1, 2008 By Mike McLain The Federal Reserve Board's recent amendments to Regulation Z concerning mortgages made amendments to the advertising requirements for all open-end mortgages such as home equity lines of credit (HELOC) and all closed-end mortgages. Credit unions will be required to... READ MORE

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