CUs Seek LTR With Students

May 01, 2008
CUs Seek LTR With Students May 1, 2008 By Cathy Fleming Should credit unions offer private student loans—those made outside the federal student loan system? Some lenders say the loans are a necessity for students given shortcomings in federal student loan programs and an attractive addition to a credit union's... READ MORE

Marketing Maestros

May 01, 2008
Marketing Maestros May 1, 2008 By Dianne Molvig Receiving top honors at this year's CUNA Marketing & Business Development Council Conference in Nashville were: Kelley Parks , Marketing Professional of the Year. Parks is vice president of marketing and business development for $240 million asset Call Federal Credit Union ,... READ MORE

There's Nothing Wrong With the 'B' Word

March 01, 2008
There's Nothing Wrong With the 'B' Word March 1, 2008 By Hans Molenaar Editor's note: This article is in response to Stop Using the ‘B' Word . I strongly argue against the position that "the public at large still associates banks and credit unions as one and the same." Nothing... READ MORE

Boost Member Loyalty Via E-mail

March 01, 2008
Boost Member Loyalty Via E-mail March 1, 2008 By Mike Darnell Credit union members enjoy the speed and convenience of online services—but while online they also visit the Web sites of other financial institutions. Today's online consumers have questioning minds: They want to "get the big picture," learn about their... READ MORE

Be a Financial Literacy Champion

March 01, 2008
Be a Financial Literacy Champion March 1, 2008 The U.S. credit union movement is at a crossroads. For most of its more than 80 years of existence, the movement has grown steadily. But in recent decades growth has slowed, and many signs suggest the decline will continue unless the movement... READ MORE

Build a Better Web Site

February 01, 2008
Build a Better Web Site February 1, 2008 A credit union's Web site no longer is just an accessory; it's a necessity, agree Web and marketing experts. Unfortunately, too often this powerful tool isn't used to its full potential. One credit union making the most of its Web site is... READ MORE

2008 E-mail Resolutions

February 01, 2008
2008 E-mail Resolutions February 1, 2008 As we look toward 2008 and what it will bring in terms of e-mail marketing, we pulled together four things marketers can do to improve their campaigns and drive better results and higher returns in the New Year. 1. Focus on the first few... READ MORE

Bridge the Generation Gap

February 01, 2008
Bridge the Generation Gap February 1, 2008 By Chuck Klein Generation Y demands that all its banking needs be conducted via the Web. They don't ever want to visit a branch—not ever. However, traditional baby boomers prefer to do all their banking at the branch. So how does a credit... READ MORE

Reach Out to the Latino Community

February 01, 2008
Reach Out to the Latino Community February 1, 2008 By Ofelia Valdez-Yeager U.S. businesses are awakening to the reality of a huge consumer market segment: the estimated 41 million people of Latino or Hispanic heritage living in this country today. It's a population segment that's growing, setting trends, and creating... READ MORE

MySpace Moves to CU Space

February 01, 2008
MySpace Moves to CU Space February 1, 2008 By Mary Mink "The Web has moved much further than the dot-org Web site. Now it's about managing your online identity on social networking sites, conversing with members on their blogs, and keeping up with what's being said about you and your... READ MORE


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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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