Marketing

Behold Marketing's New Age of Engagement

November 30, 2009
You're unwinding after a long day of work, watching your favorite TV show, surfing your favorite Web site, or listening to your favorite radio station. But just as you're settling into a state of relaxation, you're interrupted by a marketing message that’s thrust upon you. You're mildly annoyed, but since... READ MORE

Tweeters nearly double

November 23, 2009
Tweeters Nearly Double One-fifth (19%) of Internet users now use Twitter or another service to post or view status updates, according to the Pew Internet & American Life Project. That’s up from 11% in December 2008 and April 2009. Three groups of Internet users are driving the growth of this... READ MORE

Face the Fickle Finger of Fate

November 23, 2009
CU role-playing game gives young people a taste of real-life finances. READ MORE

Hispanic Outreach: Develop the Right Mindset

September 25, 2009
Before targeting the Hispanic market, credit unions first must establish an internal foundation by developing the right mindset to reach out to this community, according to Coopera Consulting , Des Moines, Iowa, as reported in CUNA’s 2009-2010 CUNA’s 2009-2010 Survey of Potential Members Report . “It’s not sufficient to want... READ MORE

Hispanics Drive Member Growth

September 23, 2009
Attracting and serving Hispanic members drives membership growth and bolsters the bottom line. READ MORE

Wake Up and Smell the Salsa

September 23, 2009
Wake Up and Smell the Salsa   Mark Condon Too many young people are unfamiliar with CUs. Every summer, Wisconsin’s Beloit College publishes a list of cultural observations that help people identify the experiences shaping the lives and forming the collective mindset of incoming freshmen. Here’s a sampling of this... READ MORE

Clarice & Arlis Saved for Retirement. Did You?

September 10, 2009
By Jim Hanson A good friend of mine travels at least once a month three and a half hours north of Madison to take care of his mother’s affairs. She’s 96 years old, and only in the past few years has she moved from living independently to an assisted living... READ MORE

Gen Y Up Close

August 27, 2009
By Patrick Totty Joe Dickerson, user experience architect on the “innovations team” at Fiserv Inc ., Brookfield, Wis., offers these observations about generation Y—those born during the 1980s and 1990s—based on recent interviews with gen Y members: • They’re very social and conduct many of their activities through social media. The... READ MORE

Who's Telling Your Story?

August 25, 2009
If CUs don't tell their stories, banks will. READ MORE

Turn Confusion Into Confidence

August 25, 2009
John Franklin Offer value to seniors through information, warnings, and counseling. Credit unions have great opportunities to diversify and broaden their memberships. Much has been written and said about the importance of credit unions attracting young adults and people of different cultures. The Hispanic population, for one, is gaining attention... READ MORE
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