Cable Conqueror: Transform your CU

August 01, 2008
Cable Conqueror: Transform your CU August 1, 2008 By Bill Merrick When Susan Packard co-founded HGTV in 1994, established cable TV networks barely took notice. "We were an upstart, and established networks didn't take us seriously," Packard said the Credit Union National Association's America's Credit Union Conference and Expo in... READ MORE

Search Engine 'Oops-timization': Top 10 SEO Mistakes

August 01, 2008
Search Engine 'Oops-timization': Top 10 SEO Mistakes August 1, 2008 By Jim Grinney Do a few, quick, relevant searches for your credit union in the three most heavily trafficked search engines— Google , Yahoo , and MSN . Not finding yourself in the top slot? Are your competitors in the... READ MORE

College Credit

July 01, 2008
College Credit July 1, 2008 By Lucy Harr "Opportunity is missed by most people because it's dressed in overalls and looks like work," Thomas Edison observed. But Washington, D.C.-based Georgetown University Alumni and Student Federal Credit Union faced opportunity in 2004—and didn't turn away. For about 20 years, the $10.4... READ MORE

Social Media: Are You Ready for Marketing 2.0?

July 01, 2008
Social Media: Are You Ready for Marketing 2.0? July 1, 2008 By Susan Solomon There's a very old stereotype of a salesman (and yes, it usually was a man) who stuck his foot in your front door, threw dirt on your carpet, and convinced you that you really needed his... READ MORE

Animated Ad Campaign Highlights CU Difference

July 01, 2008
Animated Ad Campaign Highlights CU Difference July 1, 2008 Truliant Federal Credit Union, Winston-Salem, N.C., has launched a new advertising campaign to show how it differs from traditional financial institutions. The $1.1 billion asset credit union articulates its points of difference with a series of animated TV commercials , print... READ MORE

No Excuses: Growing a CU in a Shrinking Economy

July 01, 2008
No Excuses: Growing a CU in a Shrinking Economy July 1, 2008 By Ann Marie Gunn Newsweek's Keith Naughton wrote in January, "If you want to see what hard times look like, come to Michigan." Thanks to a renewed passion for service coupled with enterprise sales and service initiatives, however,... READ MORE

Digital Signage: Capitalize on the In-Branch Experience

July 01, 2008
Digital Signage: Capitalize on the In-Branch Experience July 1, 2008 By Louie Hollmeyer Without question, one of the industries quickest to adopt digital signage resides within the world of finance. As financial services become more complex yet increasingly commoditized, educating customers and creating real differentiation becomes critical. As a means... READ MORE

Welcome, Amigos

June 01, 2008
Welcome, Amigos June 1, 2008 By Tony Malaghan Never underestimate the benefits of welcoming your credit union's new members, especially those of Hispanic descent. Whether your credit union uses letters, welcome packets, e-mails, phone calls, or a combination of strategies, welcoming efforts form the foundation of successful long-term relationships. New-member... READ MORE

Get Your E-Mail Messages Through

June 01, 2008
Get Your E-Mail Messages Through June 1, 2008 By Greg Crandell Spam is here to stay, and the enemy is gaining ground. But take heart: Spam filters are becoming more sophisticated, with forceful weapons that can fight off the worst of foes. That's good news, but where does it leave... READ MORE

Podcast: Harness the Power of New Marketing Media

June 01, 2008
Podcast: Harness the Power of New Marketing Media June 1, 2008 When people seek solutions to their problems today, the first place they go is the Web. So successful companies are publishing great content online, according to David Meerman Scott, author of "The New Rules of Marketing & PR ."... READ MORE


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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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