Marketing

CUs Grow Business

June 30, 2010
Business development is coming into its own. Ten years ago, only a handful of credit unions had business development departments, and they were usually part of the marketing function. READ MORE

Eight Marketing Changes You Can't Ignore

June 29, 2010
Overwhelmed by new marketing channels? These eight assertions will help you put larger marketing trends into context. READ MORE

Diamond Dynamos

June 21, 2010
CU marketing and business development award winners see opportunity in the midst of economic adversity. READ MORE

Partnership Aids Youth Outreach

May 01, 2010
Kathy Chartier, president/CEO of Members Credit Union, Stamford, Conn., describes how a partnership with credit unions in Trinidad & Tobago has aided youth outreach efforts. READ MORE

A Rock Star Wannabe

April 26, 2010
‘Marketing is a great profession for those who like to daydream about what could be.’ Who : Eve Marie Hernández What: VP, Marketing, Generations FCU Where: San Antonio On winning the Texas CU League’s 2009 Marketer of the Year Award : I must share the kudos. The award definitely goes... READ MORE

Youth marketing: Be the go-to CU

April 18, 2010
The more you target youth, the better off your credit union will be years down the road. But first you’ll need the right tools to connect with young people, according to “Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members,” a white paper by the CUNA Marketing &... READ MORE

Social Media Policy a Must

March 30, 2010
Social media is woven into the business fabric for many credit unions and employees. But how far should you go to guide employees’ social networking activities and prevent or reduce employment-related problems? Consider eight tips from workforce.com : 1. Develop a social media/networking policy. Use it to frame acceptable and... READ MORE

Dora Maxwell Award Winners: Part II

March 17, 2010
Credit union pioneer Dora Maxwell organized hundreds of credit unions, developed volunteer organizer clubs, and worked tirelessly on behalf of the poor. Here’s the second installment of 2010 Dora Maxwell Social Responsibility Award winners. Student-run branch To expand its community outreach and provide students with hands-on financial experience, Clarence Community... READ MORE

CUs' Top 10 Branding Challenges

March 16, 2010
Credit unions’ branding challenges fall in 10 main categories: 1. Misunderstanding what a brand is and why it matters It’s important to have a brand strategy that’s embraced by the entire organization. If your staff doesn’t get it, you can’t expect members to embrace your brand.... READ MORE

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