Marketing

The Latino Digital Divide: Native-Born vs. Foreign-Born

August 12, 2010
The nativity differences are especially pronounced when it comes to internet use. READ MORE

Outreach Nets Massive Opt-In for Spanish Statements

August 11, 2010
Creating special promotions around holidays and events, such as Cinco de Mayo and Hispanic Heritage Month in October also attracts Hispanic members. READ MORE

Marketing in a Digital World

August 01, 2010
Marketers and consumers are opting for blogs, tweets, and social media over traditional channels. READ MORE

Marketing Smarter

August 01, 2010
CUs' targeted, relationship-based marketing campaigns are bearing fruit. READ MORE

Blogs, Apps, and Demographics

August 01, 2010
Make sure marketing strategies evolve with technology and your CU's market. READ MORE

Word-of-Mouth Is Powerful Marketing

July 29, 2010
Marketers may spend millions of dollars on elaborate ad campaigns, but often what really influences consumers is what they hear from a trusted source. READ MORE

Innovation: You Have to Start Somewhere

July 26, 2010
Denise Gabel, chief innovation officer, for the Filene Research Institute, says the U.S. credit union movement could learn a lot about innovation from a French Canadian singer from Montreal. READ MORE

CUs and Young Adults

July 18, 2010
What are the biggest barriers to getting young adults to consider using credit unions? READ MORE

A Chemical Reason for Social Networks' Popularity?

July 14, 2010
When people interact on social networks, their brains release the chemical oxytocin, the same chemical that's released when people experience acts of trust, loyalty, or generosity. This shows how people are wired to interact with others. READ MORE

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