Marketing

CU Promotes Membership Benefits At Festival De La Familia June 1, 2006 Schools Financial Credit Union staff was on-site to extend Banking for EveryoneSM to the community at California's premier cultural event, the Festival de la Familia, held April 30, 2006, at Cal Expo. The $1.2 billion asset credit union... READ MORE

Lessons From An Award-Winning Marketer May 1, 2006 Who: Mark Holmes What: Vice president of marketing Where: Eastern Financial Florida CU, Miramar The most satisfying aspects of working in marketing: The diversity of opportunities is the main attraction. You get to be creative, of course. But you also get to... READ MORE

'You Belong' Campaign Spreads STCU's Message May 1, 2006 By Darla Dernovsek Creating and sustaining a brand helps create an environment that welcomes the credit union message. The impact can be even greater when a credit union widens its field of membership through a community charter or select employee group... READ MORE

Ten Ways To Make Members Love You May 1, 2006 Do your members love you? Not the ho-hum, lukewarm, generally satisfied type of love, but the kind that inspires spontaneous thank-you letters? If not, you've got work to do. Members 'who don't absolutely adore you are more detrimental to your... READ MORE

Learn From The Ghosts of Marketers Past May 1, 2006 By Clark Crowdus The late linguist and former President of San Francisco State University, S.I. Hayakawa, once characterized the great innovations of history as "free gifts from the dead." According to Hayakawa, we are the direct beneficiaries of all the... READ MORE

CU Scores Service Hat Trick For Members Of Modest Means May 1, 2006 Yorktown, Va.-based 1st Advantage Federal Credit Union introduced three new programs to help members achieve financial success or stay on track when challenges arise. "Members may find themselves in a worse position if they focus only on... READ MORE

AmeriCU Honors Youths, Employees May 1, 2006 AmeriCU Credit Union, Rome, N.Y., celebrated National Credit Union Youth Week April 24-29 by welcoming youths into its branches, introducing them to the benefits of credit union membership, promoting the credit union difference, and encouraging them to save in a fun and festive... READ MORE

VCCU Launches 'Get fit' Campaign During Winter Olympics April 1, 2006 Poised. Ready for the countdown to begin. Ventura (Calif.) County Credit Union's 'Get fit' campaign debuted in time for the 2006 Winter Olympics in Torino, Italy. The yearlong promotion kicked off with a 30-second commercial airing on local NBC-owned... READ MORE

AMOCO FCU Puts A Twist On Its Annual Meeting April 1, 2006 AMOCO Federal Credit Union, Texas City, Texas, hosted more than 1,700 credit union members and their families at its 69th Annual Meeting and Membership Expo. The evening's theme, 'Super Heroes Uniting to Save Members,' was visible everywhere, from... READ MORE

LCCU Workshops Attract 508 North Carolina Latinos April 1, 2006 Latino Community Credit Union (LCCU), Durham, N.C., had 508 participants in its Spanish-language financial education workshops during January 2006. 'Educating our members about the U.S. financial system is a key part of our mission,' says Erika Bell, LCCU's director of... READ MORE