Marketing

Gen Y Up Close

August 27, 2009
By Patrick Totty Joe Dickerson, user experience architect on the “innovations team” at Fiserv Inc ., Brookfield, Wis., offers these observations about generation Y—those born during the 1980s and 1990s—based on recent interviews with gen Y members: • They’re very social and conduct many of their activities through social media. The... READ MORE

Who's Telling Your Story?

August 25, 2009
If CUs don't tell their stories, banks will. READ MORE

Turn Confusion Into Confidence

August 25, 2009
John Franklin Offer value to seniors through information, warnings, and counseling. Credit unions have great opportunities to diversify and broaden their memberships. Much has been written and said about the importance of credit unions attracting young adults and people of different cultures. The Hispanic population, for one, is gaining attention... READ MORE

Educate, Sell, Repeat

July 20, 2009
By Jim Hanson Gerri Detweiler : “I want CUs to sell their products when they provide financial counseling  because the products you sell won’t harm consumers—unlike the financial products some other providers are pushing on consumers.” Gerri Detweiler is an expert in consumer affairs, working out of Florida. She’s an... READ MORE

Lights, Camera, Action

July 20, 2009
Take note as the entertainment world captures the evolving face of America. Mark Condon The first movie ever copyrighted was a short film by Thomas Edison showing one of his employees sneezing. Edison subsequently built the Kinetoscope, a peephole viewer designed for the penny arcade, where people could watch short,... READ MORE

Born Consumers

July 20, 2009
Financial education should start before a child’s formal education, new CUNA-sponsored research reveals. Dick Radtke Elizabeth Goodman, a United Church of Christ pastor in Lenox, Mass., is the mother of two boys—Toby, age 5, and Jack, age 3. Goodman believes preschoolers can get a head start in learning the principles... READ MORE

Compliance Q&A: Trade Names in Advertising

July 20, 2009
By Valerie Moss Q Can a federal credit union use a trade name in advertising? For example, could it use “ABC Community” rather than its full charter name, “ABC Community Federal Credit Union?”         A Yes. Part 740.2 of the National Credit Union Administration’s regulations states that... READ MORE

Online Media: Set up for Success

July 20, 2009
By Brooke Caesar Optimization is the key to success with any online advertising program. Many times marketers avoid detailed research at the outset, with the expectation of optimizing media performance after launch. This approach can backfire. Instead, take the time to establish an organized and well-researched program, analyze the data,... READ MORE

E-Scan Insights: Marketing

July 09, 2009
Marketing budgets are being scrutinized, and marketers must defend their budgets and show a return on every dollar they spend, according to CUNA’s 2009-2010 Credit Union Environmental Scan Report . The most effective marketing message today may be credit unions’ strength and stability—and that the credit union movement celebrates its... READ MORE

Succeed with TV Advertising: Part II

June 29, 2009
Television advertising success hinges on understanding your target demographic, providing intriguing content, and giving consumers a compelling reason to pick you over competitors. Nathan Tothrow :  Carolina Panthers quarterback Jake Delhomme just signed on to do a 60-second TV ad for Charlotte Metro FCU. "He's so well-known in this area... READ MORE

What's Popular

Popular Stories

Recent Discussion

Your Say: Should CUs Impose Age Limits for Directors?

View Results Poll Archive