Marketing

Ten Tweets You Should Never Send

March 09, 2010
"You’re boring. That’s why people are ignoring you.” Seth Godin , marketing guru By Jeffry Pilcher If you’re at all familiar with Twitter , then you know its users have struggled with one basic problem since the service was launched: mundane and trivial tweets. Things have improved recently, and now... READ MORE

Is It Time for a National Ad Campaign?

February 19, 2010
Darla Dernovsek Focus Attracting consumers who are outraged at banks may require replacing “diluted, soft” advertising themes with hard-hitting messages. Statewide awareness campaigns are creating significant membership growth. Board focus: Consumers’ dissatisfaction with banks gives CUs a historic chance to gain market share. Proponents say CUs need to get... READ MORE

Capturing the Fury

February 19, 2010
Dianne Molvig Focus Public outrage at big banks is erupting, and CUs are emerging as an attractive alternative. Many CUs are seizing the moment and taking advantage of glowing national media coverage.  Board focus: If your CU is in a strong capital position, there might never be a better time... READ MORE

Award-Winning Brands

February 19, 2010
Judy Dahl These three CUs won Diamond Awards for their branding efforts. Credit cards, bill payment, and money orders at Wal-Mart? Investment and checking accounts at State Farm Insurance? These days, it’s not just banks clamoring for consumers’ attention. And as loyalty of employer sponsors fades with conversions to community... READ MORE

Solutions Help CUs Offer Value

February 18, 2010
Among the many solutions to be found in the Exhibit Hall are these products from CUNA: * Customized comparative analysis . Measured against banks, credit unions have lower delinquencies and charge-offs. A comparative analysis shows how your credit union stacks up against area banks in terms of demographics, growth, earnings,... READ MORE

Social Media Guidelines and Policies

February 08, 2010
Conference to Offer Social Media Guidance The 16th Annual CUNA Human Resources/Training & Development Council Conference will feature a session on social media for HR, plus more than 25 other sessions covering industry-essential issues such as: Mergers ; Performance management ; and Remote workforces . The conference will be held April 11-14... READ MORE

Cut Marketing & Training? Are you Crazy?

January 28, 2010
By Sean McDonald Times are tough, money is tight, and your credit union needs to tighten the purse strings. That reality is expressed, discussed, and lamented. Then something else happens… Management starts to discuss budget cuts and, unfortunately for those of us in marketing and training, tells us our budgets... READ MORE

Reach Out to Hispanics

January 27, 2010
Hispanics are the largest, youngest, and most underserved ethnic group in the U.S. To help you attract and serve members of the Hispanic community, the Credit Union National Association (CUNA) has teamed up with Coopera Consulting. Coopera Consulting offers consulting and translation services, as well as a comprehensive assessment that... READ MORE

Top 10 Stories of 2009

January 15, 2010
Visitors to creditunionmagazine.com were most interested in regulations, corporate stabilization, and the recession during 2009. The most-read stories on creditunionmagazine.com during 2009 were: 10) Strange-But-True CU Crimes   Did you hear about the arrest police made in a 26-year-old credit union embezzlement case? Or about the member who deposited her... READ MORE

CUs Spread Holiday Cheer

January 13, 2010
Joe Jones , Carolina Postal CU senior mortgage loan officer (left), and Board Chairman Buddy Livingston are excited about the Carolina Postal Fee 4 Food promotion that gives back to members and collects food for local food banks. By Lora Kloth Credit unions brought many glad tidings to their members and communities during the recent... READ MORE

What's Popular

Popular Stories

Recent Discussion

Your Say: Does Your CU Offer Subprime Loans?

View Results Poll Archive