Marketing

Innovation: You Have to Start Somewhere

July 26, 2010
Denise Gabel, chief innovation officer, for the Filene Research Institute, says the U.S. credit union movement could learn a lot about innovation from a French Canadian singer from Montreal. READ MORE

CUs and Young Adults

July 18, 2010
What are the biggest barriers to getting young adults to consider using credit unions? READ MORE

A Chemical Reason for Social Networks' Popularity?

July 14, 2010
When people interact on social networks, their brains release the chemical oxytocin, the same chemical that's released when people experience acts of trust, loyalty, or generosity. This shows how people are wired to interact with others. READ MORE

Reach Out to the Hispanic Market: Four Steps

July 13, 2010
The Hispanic market is the largest, fastest-growing, youngest, and most underserved market in the U.S. It presents a great growth opportunity for credit unions seeking to remain viable in the future. READ MORE

Members Embrace Teen Card

July 08, 2010
A debit card geared to teenagers has generated strong interest among youth seeking financial independence and parents not yet ready to cede all financial controls. Meriwest Credit Union’s new Flow Account allows teenagers to carry a personal Visa Debit Card rather than cash. READ MORE

Need Members? Target Millennials

July 01, 2010
CUs must continue to attract more consumers in their peak borrowing years—age 25 to 44—and attract even younger members—age 18 to 24. That's where “millennials" come in. READ MORE

CUs Grow Business

June 30, 2010
Business development is coming into its own. Ten years ago, only a handful of credit unions had business development departments, and they were usually part of the marketing function. READ MORE

Eight Marketing Changes You Can't Ignore

June 29, 2010
Overwhelmed by new marketing channels? These eight assertions will help you put larger marketing trends into context. READ MORE
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