Marketing

Understanding Hispanic Culture Key to Serving the Community

August 25, 2010

Understanding the Hispanic culture is the key to successfully providing financial services to the fastest-growing minority group in the U.S.

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The Bottom Line on Boomers

August 20, 2010
Here are steps your CU can take to help retain boomer members. READ MORE

The Latino Digital Divide: Native-Born vs. Foreign-Born

August 12, 2010
The nativity differences are especially pronounced when it comes to internet use. READ MORE

Outreach Nets Massive Opt-In for Spanish Statements

August 11, 2010
Creating special promotions around holidays and events, such as Cinco de Mayo and Hispanic Heritage Month in October also attracts Hispanic members. READ MORE

Marketing in a Digital World

August 01, 2010
Marketers and consumers are opting for blogs, tweets, and social media over traditional channels. READ MORE

Marketing Smarter

August 01, 2010
CUs' targeted, relationship-based marketing campaigns are bearing fruit. READ MORE

Blogs, Apps, and Demographics

August 01, 2010
Make sure marketing strategies evolve with technology and your CU's market. READ MORE

Word-of-Mouth Is Powerful Marketing

July 29, 2010
Marketers may spend millions of dollars on elaborate ad campaigns, but often what really influences consumers is what they hear from a trusted source. READ MORE

Innovation: You Have to Start Somewhere

July 26, 2010
Denise Gabel, chief innovation officer, for the Filene Research Institute, says the U.S. credit union movement could learn a lot about innovation from a French Canadian singer from Montreal. READ MORE

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