Marketing

Capturing the Fury

February 19, 2010
Dianne Molvig Focus Public outrage at big banks is erupting, and CUs are emerging as an attractive alternative. Many CUs are seizing the moment and taking advantage of glowing national media coverage.  Board focus: If your CU is in a strong capital position, there might never be a better time... READ MORE

Award-Winning Brands

February 19, 2010
Judy Dahl These three CUs won Diamond Awards for their branding efforts. Credit cards, bill payment, and money orders at Wal-Mart? Investment and checking accounts at State Farm Insurance? These days, it’s not just banks clamoring for consumers’ attention. And as loyalty of employer sponsors fades with conversions to community... READ MORE

Solutions Help CUs Offer Value

February 18, 2010
Among the many solutions to be found in the Exhibit Hall are these products from CUNA: * Customized comparative analysis . Measured against banks, credit unions have lower delinquencies and charge-offs. A comparative analysis shows how your credit union stacks up against area banks in terms of demographics, growth, earnings,... READ MORE

Social Media Guidelines and Policies

February 08, 2010
Conference to Offer Social Media Guidance The 16th Annual CUNA Human Resources/Training & Development Council Conference will feature a session on social media for HR, plus more than 25 other sessions covering industry-essential issues such as: Mergers ; Performance management ; and Remote workforces . The conference will be held April 11-14... READ MORE

Cut Marketing & Training? Are you Crazy?

January 28, 2010
By Sean McDonald Times are tough, money is tight, and your credit union needs to tighten the purse strings. That reality is expressed, discussed, and lamented. Then something else happens… Management starts to discuss budget cuts and, unfortunately for those of us in marketing and training, tells us our budgets... READ MORE

Reach Out to Hispanics

January 27, 2010
Hispanics are the largest, youngest, and most underserved ethnic group in the U.S. To help you attract and serve members of the Hispanic community, the Credit Union National Association (CUNA) has teamed up with Coopera Consulting. Coopera Consulting offers consulting and translation services, as well as a comprehensive assessment that... READ MORE

Top 10 Stories of 2009

January 15, 2010
Visitors to creditunionmagazine.com were most interested in regulations, corporate stabilization, and the recession during 2009. The most-read stories on creditunionmagazine.com during 2009 were: 10) Strange-But-True CU Crimes   Did you hear about the arrest police made in a 26-year-old credit union embezzlement case? Or about the member who deposited her... READ MORE

CUs Spread Holiday Cheer

January 13, 2010
Joe Jones , Carolina Postal CU senior mortgage loan officer (left), and Board Chairman Buddy Livingston are excited about the Carolina Postal Fee 4 Food promotion that gives back to members and collects food for local food banks. By Lora Kloth Credit unions brought many glad tidings to their members and communities during the recent... READ MORE

Augustine Kang: Humble CU Giant

December 15, 2009
Augustine Kang —known as the father of the Asian credit union movement—died in August. Those who knew him describe Kang as a “man of the world,” “humble giant,” “dear, compassionate man” and “a role model for our lives." By Chris Baker Augustine Kang was a credit union giant but a... READ MORE

Desjardins Winners Impress Judges

December 02, 2009
Desjardins Award judges Amy Rae Crowe, Marty Kelly, and Pamela Owens found exceptional examples of creative approaches to improving youth financial literacy. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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