Marketing

Saul Gonzalez stops his motorcycle and slips on white rubber boots and black waders. A swollen stream covers the road ahead, and the Caja Popular Mexicana (CPM) field officer must find the best crossing point. He's en route to the remote... READ MORE

October 1, 2008 By Bill Merrick U.S. credit union executives seeking insights into Mexican culture and marketing strategies—or who simply want to brush up on their Spanish—have a training option that combines Spanish classes, visits to Mexican credit unions, and a home stay with a Mexican family. The World Council... READ MORE

Keep Gen Y for Life October 1, 2008 By Beth Stetenfeld Want to attract generation Y members and keep them for life? Be ready to offer technology options that match their expectations, says Scott Klososky , founder and co-founder of several startup companies, including Shryk LLC , Oklahoma City. He... READ MORE

Enhance Remote Service Delivery September 1, 2008 By Darla Dernovsek Want to improve operations and ease members' access to remote banking channels? Consider these six technologies:   1. Electronic signature capture   This tool reduces paper and simplifies document storage by replacing signed paperwork with an electronic pad that "captures"... READ MORE

CU Banks on Viral Marketing September 1, 2008 The University of Kentucky Federal Credit Union in Lexington has released its second viral marketing video, "Don't Bank It." Posted on Facebook and YouTube , the whimsical, two-minute video showcases the "2008 Financial Olympics: Credit Unions vs. Banks." It shows the credit... READ MORE

Cable Conqueror: Transform your CU August 1, 2008 By Bill Merrick When Susan Packard co-founded HGTV in 1994, established cable TV networks barely took notice. "We were an upstart, and established networks didn't take us seriously," Packard said the Credit Union National Association's America's Credit Union Conference and Expo in... READ MORE

Search Engine 'Oops-timization': Top 10 SEO Mistakes August 1, 2008 By Jim Grinney Do a few, quick, relevant searches for your credit union in the three most heavily trafficked search engines— Google , Yahoo , and MSN . Not finding yourself in the top slot? Are your competitors in the... READ MORE

College Credit July 1, 2008 By Lucy Harr "Opportunity is missed by most people because it's dressed in overalls and looks like work," Thomas Edison observed. But Washington, D.C.-based Georgetown University Alumni and Student Federal Credit Union faced opportunity in 2004—and didn't turn away. For about 20 years, the $10.4... READ MORE

Social Media: Are You Ready for Marketing 2.0? July 1, 2008 By Susan Solomon There's a very old stereotype of a salesman (and yes, it usually was a man) who stuck his foot in your front door, threw dirt on your carpet, and convinced you that you really needed his... READ MORE

Animated Ad Campaign Highlights CU Difference July 1, 2008 Truliant Federal Credit Union, Winston-Salem, N.C., has launched a new advertising campaign to show how it differs from traditional financial institutions. The $1.1 billion asset credit union articulates its points of difference with a series of animated TV commercials , print... READ MORE